Università degli Studi di Napoli "Parthenope"

Academic year: 
Type of Study Programme: 
Bachelor's Degree Programme
Denomination in italian language: 
Degree class: 
L-18 - Class Of First Degrees In Economic And Business Management Science
Duration in years: 

Course Overview

The Bachelor’s degree course in Tourist Firm Management is intended for students willing to develop their expertise in the tourist and cultural fields. It provides the professional training needed to perform intermediate management and business functions. In particular, graduates will be able to:
Understand market trends and competition.
Use a range of communication techniques to promote tourism.
Develop promotional and commercial tourism campaigns.
Define business investment costs.
Develop marketing plans for tourism infrastructures.
Acquire useful knowledge to assess the peculiarities of cultural markets, while figuring out how demand and supply of cultural goods and services are shaped and how the corresponding market prices for these goods are formed.
Acquire useful knowledge to assess the public policies to be implemented in order to sustain the national cultural heritage, and its role in supporting the local development and tourism sector.


Course Characteristics

The Bachelor’s degree course in Tourist Firm Management comprises 20 modules (12, 9, 6 ECTS credits). In the first two years modules are common and provide students with core expertise. In order to provide a specialization in two different, but equally relevant, professional positions, the third year gives the option of a choice between two curricula: one focused on the management of tourist firms and tourist destinations and another focused on the management of cultural heritage.
Core subjects include tourism business management; microeconomics, quantitative and qualitative analysis of tourism demand and supply; political economy of the tourist and cultural sectors, legal aspects of tourism management, quantitative and techno-professional methods for the analysis and critical understanding of the tourism market.
The specialized subjects for the curriculum in management of tourist firms and tourist destinations comprise: techniques of tourist destination management, informative system for tourist firms, control and administrative aspects of tourist firms, fundraising activities and economy of sustainable development and non-profit organizations.
The specialized subjects for the curriculum in management of cultural heritage, include the analysis of the determinants of demand and supply of cultural goods and services as well as the role of cultural heritage and its effects on tourism and on the local economic development.
Along with traditional lectures, students can make use of the e-learning platform to complete their study, they can take part in seminars, workshops and professional events aimed at facilitating their entry into the job market. Students can also benefit from internships and periods of study abroad. The bachelor’s degree course ends with a final project (a thesis to be defended).

Career prospects

Graduates in Tourist Firm Management can found employment as experts or junior managers, and department coordinators in the sector of tourism and hospitality. They can be also employed in private and public organizations operating in the cultural sector, such as art galleries and auction houses and organizations operating in the management of cultural heritage, such as museums, libraries, and so on.
More specifically if they specialize in the tourist sector, they can be employed as Junior managers, front office managers, web managers, booking managers, IT assistants in: tourism services firms; tourism companies; tourism, travel and promotional agencies.
If they specialize in cultural management, they can be employed as heritage promoters, professional congress organizers, experts in the cultural sector as well as Junior managers in: art galleries and auction houses; firms operating in the art and events sector; museums, libraries, etc.; local governments and the public administration operating in the field of cultural heritage; development agencies.