INTERNATIONAL BUSINESS MANAGEMENT
The Bachelor’s degree course in International Business Management aims at providing students with the skills required to be employed in the marketing and commercial department of industrial enterprises and in the service sector, particularly in businesses operating in international markets.
The curriculum enables students to acquire skills in various subject areas:
• Economics, with particular reference to international markets;
• Business, especially relating to the accounting and management aspects of international companies;
• Statistics and mathematics, with reference to the use of the symbolic statistical-mathematical language to study and formalize economic, financial and business-related problems;
• Law, with a focus on various aspects of international commerce and supranational institutions;
• Foreign Languages, with the acquisition of two European languages.
Starting from the academic year 2016/2017, the University “Parthenope” signed a Convention of international cooperation with the Université du Maine-Le Mans (France) with the aim of strengthening the educational and scientific growth of both institutions. In particular, the cooperation between the two universities will be implemented through:
- joint/collaborative research projects;
- training projects/programs;
- students and staff exchange programs.
The syllabus is designed to promote the acquisition of:
• knowledge of the basic mechanisms of modern markets (supply, demand and markets, theories of consumers’ choices, competitive markets and monopolies, GDP and aggregate demand, tax policies and foreign trade, the role of financial policies, exchange rates and balance of payments), as well as of internationalization and international economy;
• basic concepts and principles of business economics, such as analysis tools, business features, the concept of strategy, typologies of subjects, governance and management, the economic, ongoing and closure capital. The study of financial systems and their components, and the regulation of financial intermediaries are equally central. Particular emphasis will be placed on the study of the methods and main features of marketing policies applied to international markets;
• knowledge of financial mathematics, linear algebra, calculus, and statistics, in particular statistical inference, descriptive statistics and economic statistics;
• law notions and methods (general theory of law, legal sources and the constitutional structure of the State in relation to the European socio-economical context, regulations governing the relationships between private subjects, business and company law, entrepreneurs’ cooperation, debt securities and payment instruments);
• the basic structures of two foreign languages, as well as written and oral communicative skills for an effective communication in international professional environments.
The curriculum of the Bachelor’s degree course in International Business Management enables graduates to access qualified professional roles in small, medium and big enterprises operating in (or in the process of entering) international markets, including companies and organizations that support business internationalization. Graduates can also be employed by foreign and multinational enterprises. Their skills and expertise can be particularly suitable for positions in the marketing and commercial department of industrial enterprises, in the service sector, and above all in firms operating in international markets.
Graduates in International Business Management can be employed as experts on information acquisition, the organization and management of productive factors, finance and marketing management, especially in international professional contexts. Their career prospects are certainly enhanced by the acquisition of the linguistic skills and cultural competences characterizing global markets.