INNOVATION AND PROJECT MANAGEMENT
Knowledge and understanding
Extensive knowledge about processes on technological change and innovation
Knowledge about key factors of business innovation processes
Extensive knowledge about main projects management elements
Knowledge about main elements of selection and management of innovation projects
Knowledge about formulation and implementation of innovation strategy
Knowledge about the organizations supporting the innovation processes
Applying knowledge and understanding
Capability to integrate the knowledge in companies and organizations
Capability to use models and tools for the analysis of technological change and innovation
Capability to apply methods and schemes to design a control system
Capability to assess the potential and the impact of innovation in an organization
Capability to assess the potential and the impact of project management in an organization
Capability to critically evaluate the decisions about the innovation processes
Capability of decision making and to support the management of innovation projects
Interaction skills and communication in cross-functional working groups
Ability to illustrate specific problems in framing strategies of the organization
Ability to communicate effectively orally and through documentation
Capability to capture, process, outline, interpret and synthesize data and information.
Ability to learn from experience and from events new for the organization and/ or for the market
Course of Business Economics
Students must be in possession of knowledge of the issues listed below
• Firm/ organization; Entrepreneur/manager;
• Classification of firms and industries.
• Network of firms; Collaborative and competitive relationships
• Economic and competitive environment
• Factors and conditions of production; Goods/products/services/projects
• Characteristic business cycle; Economic and production processes;
• Technology/innovation; Business organization, business functions and processes
• Value creation and value chain; Competitive and functional strategies
• Cost classification, budget, investment analysis
Introduction, key concepts on innovation management and technological change (1,5 CFU)
The social and economic dimension of innovation and the related indicators.
Innovation dynamics. Sources, creativity and collaboration.
Patterns, models of innovation and technological change. Innovation Diffusion and planning
Standards conflicts and design dominance. Network externalities.
Timing of entry. Microeconomics principles (production and cost functions; Technology representation)
Business planning e project management (2 cfu)
Basics of Business Plan and innovative startups. Products, services, projects.
The management of projects and the Project Management as a discipline.
Innovation strategy formulation and innovation projects (1 cfu)
The Strategic Intent: firm competitiveness, key competencies e strategic competencies.
The project management of new product; characteristics, phases and actors. Selection and management of innovation projects. Qualitative, quantitative and mixed methods.
Strategies of innovation Collaboration based. Models of collaborative relationships.
Innovation protection: models, tools and effectiveness.
Implementation of Innovation strategy and innovation projects (1,5 cfu)
The organization of innovation and the firm characteristics.
Managing the New Product Development Process (NPD). Goals, time, costs. Methods and management Tools. The team organization for the NPD: models, structures, management.
Marketing Strategies for innovation: timing and tools.
Innovation processes in the SMEs context.
- TEXTBOOK: MELISSA SCHILLING, STRATEGIC MANAGEMENT AND TECHNOLOGICAL INNOVATION, MCGRAW HILL.
- LECTURE NOTES, PAPERS AND OTHER TEACHING MATERIALS ARE MADE AVAILABLE BY THE LECTURER ON-LINE.
- OTHER READINGS:
P.K. AHMED, C.D. SHEPERD, INNOVATION MANAGEMENT, PRENTICE HALL, 2010.
Writing and presentation of group project