Università degli Studi di Napoli "Parthenope"

Teaching schedule

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First Semester
Hours of front activity: 


Course description

Objectives of the course:
The current competitive scenarios lead to the analysis of models that can provide an effective representation of the evolutionary dynamics of the enterprise structure. The aim is to provide skills and abilities that will allow to think about the various choices of governance, especially on the main economic magnitudes, in order to help management in selecting the most appropriate strategic options to achieve competitive advantage. The subjects matter of the study will offer to the students the ability to analyze and subsequently implement strategic plans useful to understand the current dynamics of the external environment.

Expected learning outcomes.
Knowledge and understanding: students must understand issues related to government actions and the evolving states of the enterprise structure; they must also demonstrate knowledge of the quantitative reference models (cost-revenue-contribution-profit model), management software and new IT systems available to enterprise management.
Applying knowledge and understanding: the student must demonstrate how to apply the acquired knowledge in order to simulate strategic plans in industrial and service companies. During the course or during the reception hours, the teacher will check the knowledge skills through the exploratory study of specific cases.
Making judgements: the student must be able to manage independently the company's governance choices (eg. increase of production rather than decentralization or divestment in an objective market).
Communication: The student must clearly and exhaustively expose the questions of the final exam (written and oral).
Lifelong learning skills: The student must demonstrate knowledge of basic notions, taxonomies and guidelines for the management of firms to the subsequent implementation of strategic plans. In addition, he must be able to deepen the contents through the independent analysis of further references in the literature.


Preparatory exams provided by the order of the studies. For students coming from different first-level degree programs, an integration including a relevant bibliographic reference will be provided.


Study programme
I module (3 Cfu - 24 hours):
The meaning and importance of the strategy for the enterprise.
The company's strategic planning: aspects of definition, elements of the strategy, key decisions, planning methodologies, actors and organizational procedures; strategic and managerial styles behaviors.
Types of strategies: responsiveness and proactivity.
The main models for the management and planning of the product portfolio: BCG Matrix and Matrix GE.

II module (3 Cfu - 24 hours):
The time horizons of strategic planning.
The simulation of the business environment of the company: benefits and limits for corporate management and strategy formulation. Main areas of application of simulation for business strategies: production, marketing, business plan, communication, investment valuation, branding.
The quantitative simulations for corporate governance: operating leverage, model "cost-benefit-contribution-profit".
The scenario tool for strategic long-term planning. Simulation software: Business Games.

Course organization
Lectures, testimonials, simulations, meetings with business specialists, professionals.

Teaching Methods


- L`Impresa. Economia, Governo, Gestione. Di L.Dezi, ed. Cedam, anno 2010. http://shop.wki.it/Cedam/Libri/L_impresa_s21527.aspx
- GOLINELLI, L’approccio sistemico al governo delle imprese, vol. 2, CEDAM, Padova, 2002 (capp. 7 e 8)
- Ulteriori riferimenti bibliografici saranno comunicati all’inizio del corso.

Learning assessment

Assessment methods
The assessment is based on a written and oral examination composed of questions aimed at evaluating the actual achievement of the objectives on part the students. The written test consists of 12 questions with closed answer and 2 themes. Each question has a variable score depending on the difficulty. The test contains assigned scores ranging from 2 to 4 points for questions with closed response and 3 to 5 points for the themes to be developed synthetically with open response. The duration of the written examination is 1 hour and 15 minutes. During the examination, the use of notes, books and informatics devices (smartphone, tablet, pc, etc.) is not allowed.

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