Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2014/2015
Belonging course: 
Course of Master's Degree Programme on MARKETING AND INTERNATIONAL MANAGEMENT
Location: 
Napoli
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
6
Year of study: 
2
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
48

Language

ITALIAN for lectures
ITALIAN AND ENGLISH for blended lectures

Course description

This course introduces students to the relevance and importance of Ethics in business and Corporate Social Responsibility (CSR). Important learning objectives are to increase students’ awareness and understanding of ethical issues in business, and to provide students with useful conceptual tools to guide analysis and decisions. The ultimate intent of the course is to leave students better equipped to identify, think critically about, and resolve ethical dilemma that are encountered in one’s working life at the individual, organizational, and societal levels. A particular attention is devoted to the way different values and beliefs (culture of the contexts) define:
- what is considered “right” and “wrong” in a given context;
- individuals’ propensity to adhere to the moral norms that prevail at societal level.
Accordingly, the emergence of “ethical gaps” at global level will be interpreted within the field of cultural diversities, while their resolution will be analyzed according to the two prevailing theoretical approaches of ethical absolutism and relativism.
Learning objectives may be specified as following:
Knowledge and understanding: students will be able to recognize and understand the moral norms that inspire individuals’ and firms’ decisions in modern economy. They will be also able to recognize both diversities and similarities between Business Ethics and CSR, as well as the role that culture has in defining moral standards and ethical behavior.
Capacity apply the acquired knowledge and understanding: at the end of the class, the student will be able:
1. To describe, explain and critically discuss the different theories and models related to business ethics and CSR and their basic assumptions and consequences.
2. To recognize the different types of ethical dilemma and to solve them in the most effective way.
3. To deeply understand the reasons that lie under the adoption of different managerial styles at global level.
Autonomous assessments: once have learned the main theories about Business Ethics and CSR, students will able to think critically about behavior of individuals, organizations and institutions and to evaluate the social impact of the players' actions at all of the mentioned levels (individual, organizational and institutional level). Accordingly, the analysis of empirical evidences will provide for the background of thematic discussions, this last ones referring to Business Ethics and CSR.
Communication Ability: students must be capable to answer to the written, as well as to the oral examination questions in a clear and comprehensive.
Learning Capacity: students should prove a good ability to learn and deepen their knowledge about important and relevant references for the field of study. Moreover, students should be able to apply the gained knowledge to manage firms’ problems emerging at global level and to solve ethical dilemma.

Prerequisites

The course is addressed to master students in management. Students need to have basic knowledge in management, in International management, as well as in Cross Cultural Management.

Syllabus

Ethics and morality within philosophy – Business Ethics: the case for and against Ethics in business – Ethical Dilemma – Ethical Theories – Ethical decision making – Adopting ethical behaviors within firms: the impact of Business Ethics on value chain activities – Ethics and Globalization – How do socio-economic development affect Ethics? – Business Ethics and National Culture – The role of Religion on firms’ ethical behavior – Firms’ internationalization process: Ethical Absolutism vs Ethical Relativism – Ethical gap: an interpretative framework – Corporate Social Responsibility – Shareholder vs Stakeholder Approach – Empirical evidences.

Teaching Methods

The course will be organized in lessons, discussions of the suggested
readings and project works.

Textbooks

For the students who speak Italian:
Baccarani C., Giaretta E. (2012), Quesiti sull’etica d’impresa, in Baccarani C., Brunetti F., Giaretta E. (a cura di) (2010), Il Governo dell’Impresa tra principi, modelli, tecniche e prassi, Giappichelli Editore, Torino.
Canestrino R. (2008), La dissonanza etica nei processi di internazionalizzazione delle imprese in Calvelli (2008) (a cura di), Cross Cultural Management, Collana di Studi e Ricerche Economico-Aziendali, Enzo Albano Editore, Napoli.
Giaretta E. (2000), Business Ethics e scelte di prodotto, CEDAM, Padova (Chapter 1 – pag. 1-107).
Mariano L. (2008), Responsabilità Etica d’Impresa. Teoria e Buone Prassi, Liguori Editore, Napoli (with the exception of chapter 1).
For both Italian and English speakers:
Canestrino R.; Magliocca P., Nigro C. (2015), Understanding Medical Tourism within the field of Neo-Institutionalism: an ethical insight, International Journal for Environment and Health (further coming)
Canestrino R.; Magliocca P.; Nigro C., Drivers and Implications of Medical Tourism: a neo-institutional perspective, in “Sinergie” – The Italian Journal of Management, 33 (97), pp. 271-289, ISSN 0393-5108
Canestrino R. Battisti E.; Bonfanti A.; Castellani P.; Pasqualino L.; Rossato, C. (2015), Do the Investments in Architectural Design help Companies to be more Sustainable? Findings from an Exploratory Study, Conference Book of Proceedings of 8th Annual Conference of the Euromed Academy of Business “Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment”, University of Verona, September 16-18, 2015, Proceedings edited by Demetris Vrontis, Yaakov Weber and Evangelos Tsoukatos, EuroMed Press, pp. 205-218; ISBN: 978-9963-711-37-6
Canestrino R., Bonfanti A., Oliaee L., (2015), Managing Knowledge for “Corporate Social Innovation”: a cross-cultural comparison between Italian and Iranian firms, in Spencer JC; Schiuma G., Albino V. (2015), Culture, Innovation and Entrepreneurship: connecting the knowledge dots, (Conference Proceedings), IFKAD 2015, ISBN: 978-88-96687-07-9; ISSN: 2280- 787X
Canestrino R.; Magliocca P.; Guarino A. (2015), Environmental sustainability in the Italian organic wine industry: preliminary results, in Vrontis D.; Weber Y., Tsoukatos E., Maizza (2015), Contemporary Trends and Perspectives in Wine and Agri-food Management, pp. 85-11, ISBN: 978-9963-711-30-7
Other readings and materials may be suggested throughout the course.

Learning assessment

Students who follow the course will prepare and discuss their project works, which will be part of the exam. All students will do an exam, which is formed by a written exam, and an oral exam. The note on 30 will be the result of the two parts.

More information

In general, the classes will be organized as following:
I block (18th hours):
Ethics and morality within philosophy – Business Ethics: the case for and against Ethics in business – Ethical Dilemma – Ethical Theories – Ethical decision making
II block (10th hours):
Adopting ethical behaviors within firms: the impact of Business Ethics on value chain activities – Ethics and Globalization – How do socio-economic development affect Ethics? – Business Ethics and National Culture – The role of Religion on firms’ ethical behavior
III block (20th hours)::
Firms’ internationalization process: Ethical Absolutism vs Ethical Relativism – Ethical gap: an interpretative framework – Corporate Social Responsibility – Shareholder vs Stakeholder Approach – Empirical evidences