Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2015/2016
Belonging course: 
Course of Bachelor's Degree Programme on SPORTS SCIENCE
Disciplinary sector: 
AGRICULTURAL ECONOMICS AND RURAL APPRAISAL (AGR/01)
Credits: 
6
Year of study: 
3
Teachers: 
Cycle: 
Second semester
Hours of front activity: 
48

Language

Italian

Course description

The course aims to provide students a knowledge of possible strategies for the enhancement of food products on the domestic and foreign markets, fostering a better understanding of the mechanisms underlying the process of valuation and marketing of quality products and information on the most appropriate means to support their exploitation. Students will also acquire the ability to critically process the topics developed during the course, as well as the ability to apply operatively the acquired skills.

Prerequisites

Basic knowledge for the analysis of the economic organization of the food system and basic knowledge for the economic analysis of consumer behaviour.

Syllabus

The topics covered during the course can be articulated into three main blocks.
Block I - The evolution of consumer food choices and the new concept of food quality (8 h). The economic analysis of consumer behaviour in relation to food products. The major drivers that characterize modern food demand. Theoretical analysis of quality: economic and marketing approaches.
Block II - Strategies and tools for enhancing agro-food productions (20h). Responsible Food Marketing; The role of territory as an element of valorisation of agro-food productions; Territorial marketing strategies for the promotion of Made in Italy agro-food; The role of food and wine routes in promoting the agro-food sector; Alternative Food Networks; Voluntary schemes of social and environmental certification.
Block III - Policies to support the valorization of quality agricultural products (20h). The protection of typical products in the European Union; The international dimension of the typical products market; The debate on the protection of geographical indications in the international context; The European food labelling Regulation; The contribution of the Community Agricultural Policy to the promotion of food quality.

The topics covered during the course can be articulated into three main blocks.
Block I - The evolution of consumer food choices and the new concept of food quality (8 h). The economic analysis of consumer behaviour in relation to food products. The major drivers that characterize modern food demand. Theoretical analysis of quality: economic and marketing approaches.
Block II - Strategies and tools for enhancing agro-food productions (20h). Responsible Food Marketing; The role of territory as an element of valorisation of agro-food productions; Territorial marketing strategies for the promotion of Made in Italy agro-food; The role of food and wine routes in promoting the agro-food sector; Alternative Food Networks; Voluntary schemes of social and environmental certification.
Block III - Policies to support the valorization of quality agricultural products (20h). The protection of typical products in the European Union; The international dimension of the typical products market; The debate on the protection of geographical indications in the international context; The European food labelling Regulation; The contribution of the Community Agricultural Policy to the promotion of food quality.

Teaching Methods

The course is organized in traditional lectures and analysis of case studies selected by the teacher. In addition, further readings will be available through the e-learning platform of the University, through which collective discussion forums with students will also be launched.

Textbooks

Cesaretti, G.P. e Annunziata, A. (2011) “Strategie e strumenti per la valorizzazione sostenibile delle produzioni agroalimentari di qualità”, Franco Angeli Editore;
Arfini F., Belletti G. e Marescotti A. (2010) “Prodotti tipici e denominazioni geografiche - strumenti di tutela e valorizzazione” - disponibile sulla piattaforma Moodle

Learning assessment

Final assessment is based on an oral discussion in order to verify the acquired knowledge, understanding and communication skills in relation to the topics reported in the course program.

More information

Mutuazioni