Teaching language: Italian
Objectives of the course:
The course aims at providing general and issue-specific knowledge of the theoretical and practical issues related to the management of the relationships of the firm with the external environment (e.g., competitors, institutions, markets and so on). The emphasis is on the strategic behaviours aimed at creating value for industrial and service firms thanks to their daily interactions with the external players of their industry.
Expected learning outcomes
Knowledge and understanding: the student should be able to understand the themes and problems related to industrial economics and management of complex relationships between firms and their sectors and markets; should also know the main theoretical instruments used to asses and analyze these relationships.
Applying knowledge and understanding: the student should be able to apply the acquired knowledge to the main strategic schemes of the firm to understand the firm-environment relationship. To this end the teacher will discuss and illustrate some different examples and specific cases of firms and industries during the lessons.
Making judgements: the student should be able to develop, as an entrepreneur, manager or strategic advisor, autonomous decision-making skills to identify specific solutions to the criticalities related to the relationship between the firm and the external environment.
Communication: the student should be able to answer in a clear and thorough way to the questions of the written examination and to those of the oral examination.
Lifelong learning skills: the student should be able to show a good learning ability, by widening, for example, his/her knowledge with use of relevant bibliographic references. The student should also be able to identify, analyze and evaluate the various criticalities of the external environment of firms.
General knowledge and reasoning ability. Some basic knowledge of general management, if previously acquired by the student, can facilitate the learning process.
The main course contents are three:
1) The main economic theories about the firm-market relationships;
2) The main economic paradigms about the links between the firm and its macro-environment (neoclassic theory, industrial economics, strategic management);
3) The analysis of how of each paradigm focuses on the complexity and the strategic behaviours of firms within their micro- and macro-environment.
Mazzoni C. (2008), Le relazioni impresa-settore-mercati, Carocci, Roma (selection of chapters).
More readings could be given to students during the course.