The course aims at providing basic knowledge and models on how to manage industrial and service firms. Globalisation of markets, deep societal and demographic changes, severe economic crises and the emergence of new technologies are drivers of complexity for every organisation. These factors require the adoption and implementation by firms of new managerial approaches oriented to value creation. At the end of the course students will achieve a general understanding of how firms are organised, work and create value. Moreover, they will also learn some key principles and models in strategic management.
Expected learning outcomes
Knowledge and understanding: the student should be able to understand the topics and problems related to the management of firms, such as the impact of external environment, stakeholders, operations and internal processes; he/she should also know the main current trends of the management and governance of industrial and service firms.
Applying knowledge and understanding: The student should be able to understand and implement the main managerial processes of companies operating in the third millennium. Furthermore, he/she will be able to understand and select the various mechanisms of value creation.
Making judgements: the student should be able to use the acquired theoretical knowledge autonomously, by also applying it to specific managerial issues typical of real-world companies. He/she should also be able to evaluate the best managerial models and policies of resources exploitation for all the various types of firms (e.g. industrial firms, service companies, and so on).
Communication: the student should be able to answer in a clear and thorough way to the questions of the written examination and to those of the possible oral examination.
Lifelong learning skills: the student should be able to show a good learning ability, by widening, for example, his/her knowledge with use of relevant bibliographic references. The student should also be able to analyse, evaluate and solve the most common managerial and operational problems of firms.
The course is designed and offered to students of a three-year degree in Business Economics. Students should have basic knowledge of microeconomics and business administration.
The main topics of the course are: the external environment of the firm; corporate mission and objectives; inter-firm relationships; industry dynamics and borders; the evolution of industrial models; primary and secondary activities of the firm value-chain; corporate strategies; business networks; business model and business model innovation; case studies.
The course is organised in the following units:
Unit 1 (10 hours): An introduction to management theory, external environment and stakeholders of the firm, industry analysis, industrial capitalism.
Unit 2 (24 hours): Theoretical models and framework for the analysis of the business processes and organisational characteristics, operations management.
Unit 3 (24 hours): Strategic planning, finance, and marketing
Unit 4 (14 hours): In-class exercises and exam simulations.
Frontal lectures; case studies; classroom exercises.
Dezi L. (2010), L’Impresa. Economia, Governo, Gestione, Cedam, Padova.
The professor could provide additional material at the beginning of the course.
All the students will have a written and oral exam about all the course contents in order to confirm they achieved the abovementioned learning goals. The final grade is expressed within scale from 0 to 30. Both the exams are compulsory. First, students will have a written exam, which is made out of 12 multiple choice questions and 2 open questions. The time available for the written exam is 45 minutes. During it, students are not allowed to use any note or digital device. Only students receiving at least 18/30 will access to the oral examination. During the course some exam simulations (without formal grades could) be arranged.