Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2016/2017
Belonging course: 
Course of Master's Degree Programme on INTERNATIONAL TRADE & COOPERATION
Location: 
Napoli
Disciplinary sector: 
BUSINESS ADMINISTRATION AND MANAGEMENT (SECS-P/07)
Language: 
Italian
Credits: 
9
Year of study: 
1
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
72

Language

Course description

The course is designed to introduce students to the strategic management. The emphasis is on the way in which organizations attempt to create and sustain such competitive advantage. The course is intended to provide the students with a pragmatic approach that will guide, also by case studies, the formulation and implementation of strategic changes

Prerequisites

Students must have a basic knowledge of business administration, accounting, reporting and cost accounting.

Syllabus

Success and strategy. The business model. The business strategy. The portfolio strategy. The financial strategy. The social strategy. The strategy of resources. The operations strategy. The organizational strategy. The governance strategy. The spanning boundaries strategy. The competitive dynamics. The strategic change. Strategy and innovation. The change management. The process of strategy formulation. The disclosure of strategy. The strategic management tools. Case studies.

Teaching Methods

Textbooks

SUGGESTED READINGS

Galeotti M., Garzella S. (2013), Governo strategico dell’azienda, Giappichelli, Torino.

Other suggested readings
Galeotti M. (2008), La finanza nel governo dell’azienda, Apogeo, Milano.
Garzella S. (ultima ediz.) Il governo delle sinergie, Torino, Giappichelli
Invernizzi G. (2008), Strategia aziendale e vantaggio competitivo, McGraw-Hill, Milano.

Additional information will be provided by the teacher during the lessons

Learning assessment

The examination may consist in a written or oral test. Homework for individual students or groups may be valued

More information

Mutuazioni