Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2016/2017
Belonging course: 
Course of Bachelor's Degree Programme on TOURISM FIRMS MANAGEMENT
Disciplinary sector: 
ECONOMIC POLICY (SECS-P/02)
Credits: 
9
Year of study: 
2
Teachers: 
CAROLEO Floro Ernesto
Cycle: 
First Semester
Hours of front activity: 
72

Language

Course description

The aim of the course is to introduce the student to the economy of tourism. They are analyzed the characteristics of the tourism sector, the economic choices of the tourists about the tourist destinations, the key companies operating in the tourism sector and the economic problems they face in producing the tourism product, the effects of tourism on the economy and development, the public intervention to mitigate the factors leading market failure.
At the end of the course the students will acquire the knowledge useful to discern the characteristics of the tourism market. The way in which demand and supply of tourist products and services and price-setting mechanisms. The knowledge useful to judge the public policies implemented the tourist sector.

Prerequisites

The knowledge of the basic economics is required and then it is necessary to have passed Institutions of Economics.

Syllabus

The course is organized in three parts
Part 1: Introduction to the Economics of Tourism: definitions of Tourism and Tourist. The heterogeneity and plurality of the tourism product, the measurement of tourism. The Tourist sector. National Accounting and the tourism sector. the Supply-Side Approach, the Demand-Side Approach. Tourism within the National Accounting System. The economics of Tourism Destinations. the destination as the core element of the tourism system. The pricing policy of the destination, the evolution of the destination.
Corresponding to about 16 hours of frontal lessons (2 CFU)

Part II The Macroeconomics of Tourism: the tourism expenditure multiplier. Tourism and regional development.
Tourism in growth models. The State Intervention and the Public Organization of Tourism. Public goods and Public bads in the tourism product. Externalities in the tourism product. The Public intervention. Sustainable tourism. The evolution of the relationship between tourism and the environment, The Carrying Capacity. Methods of environmental monitoring.
Corresponding to about 32 hours of frontal lessons (4 CFU)

Part III The Microeconomics of Tourism: The Consumer Theory applied to the tourist. Purchasing the tourism product. The choice of the tourist as a consumer. The tourist who self-organizes the holiday. The role of time in the tourism choice. The characteristics of the tourism product. New products and new markets.
Information in the tourist’s choice. Production in tourism. The taxonomy of tourism production. The production and the sale of holidays: Tour Operators and Travel Agencies. The supply of tourism services: Hospitality, Transport, Attractions. The Yield Management. The tourism markets, the structure of tourism markets. The differentiation of the tourism product. the Information asymmetry in the tourism market. Search and Experience Goods in the tourism market. The Contracts in the tourism markets, the Insurance contract in tourism. The contracts regulating the transactions between tourism firms. Information asymmetry in incomplete contracts: the incentive contracts.
Corresponding to about 24 hours of frontal lessons (3CFU)

The course is organized in three parts
Part 1: Introduction to the Economics of Tourism: definitions of Tourism and Tourist. The heterogeneity and plurality of the tourism product, the measurement of tourism. The Tourist sector. National Accounting and the tourism sector. the Supply-Side Approach, the Demand-Side Approach. Tourism within the National Accounting System. The economics of Tourism Destinations. the destination as the core element of the tourism system. The pricing policy of the destination, the evolution of the destination.
Corresponding to about 16 hours of frontal lessons (2 CFU)

Part II The Macroeconomics of Tourism: the tourism expenditure multiplier. Tourism and regional development.
Tourism in growth models. The State Intervention and the Public Organization of Tourism. Public goods and Public bads in the tourism product. Externalities in the tourism product. The Public intervention. Sustainable tourism. The evolution of the relationship between tourism and the environment, The Carrying Capacity. Methods of environmental monitoring.
Corresponding to about 32 hours of frontal lessons (4 CFU)

Part III The Microeconomics of Tourism: The Consumer Theory applied to the tourist. Purchasing the tourism product. The choice of the tourist as a consumer. The tourist who self-organizes the holiday. The role of time in the tourism choice. The characteristics of the tourism product. New products and new markets.
Information in the tourist’s choice. Production in tourism. The taxonomy of tourism production. The production and the sale of holidays: Tour Operators and Travel Agencies. The supply of tourism services: Hospitality, Transport, Attractions. The Yield Management. The tourism markets, the structure of tourism markets. The differentiation of the tourism product. the Information asymmetry in the tourism market. Search and Experience Goods in the tourism market. The Contracts in the tourism markets, the Insurance contract in tourism. The contracts regulating the transactions between tourism firms. Information asymmetry in incomplete contracts: the incentive contracts.
Corresponding to about 24 hours of frontal lessons (3CFU)

Teaching Methods

The course is organized in traditional lessons. After a first part of the course there will be an intermediate test consisting of a written test with open questions aiming at verifying the students' level of learning and, eventually, making corrections and in-depth analysis of the program carried out. There will also be seminars held by experts or watching movies and reading articles on tourism and tourism policies.

Textbooks

Candela, Guido, Figini, Paolo, The Economics of Tourism Destinations, Springer Texts in Business and Economics, 2012

Learning assessment

The learning assessment is based on a written exam consisting of two or three open questions, in which students are asked to illustrate critically some topics covered in the course. The aim of the written test is to verify in a synthetic way both the degree of learning and the ability to summarize the essential points of the question. The valuation will be expressed with a vote in 30ths and the exam will be considered passed if all the questions are answered sufficiently. For the course students the assessment is also based on the results of the intermediate exam and on the discussion that took place during the seminars and the reading of the articles.

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