Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
Belonging course: 
Course of Bachelor's Degree Programme on TOURISM FIRMS MANAGEMENT
Disciplinary sector: 
Year of study: 
PALMA Alessandro
Second semester
Hours of front activity: 



Course description

Knowledge and understanding: at the end of the course the student will acquire the knowledge required to analyze and understand the elements characterizing the market and the cultural goods, their characteristics as well as the features that distinguish them. The student will be able to understand the dynamics that underlie the formation of supply and demand in this particular economic sector and the pricing and evaluation methods of these goods using the economic analysis.

Applying knowledge and understanding: the student will be able to understand the dynamics of the market that characterize the cultural goods and services, as well as the strategic choices of the operators for the value creation thanks to the analysis of specific cases. The student will then be able to assess the large potential of the tourism market in the cultural heritage sector, as well as to evaluate the aim and effectiveness of public policies, carried out in Italy and in other European countries, in support of this sector.

Autonomy of judgment: the student will be able to independently assess the results coming from the analysis of the case studies and autonomously think about the goodness of the different public policy options aimed at creating value for cultural goods and markets, with a particular focus on the tourism sector. It will also be able to understand and express critical judgment on the evidence available on the economic evaluation of cultural goods.

Communication skills: during the exam, the student must clearly and comprehensively explain the concepts learned during the course. The student must also show originality, ability to interpret and analyze if involved in working groups for the study of specific cases. The ability to self-coordinate within the working group will be evaluated as well.

Ability to learn: the student will have to master the basic knowledge acquired from the course (historical-institutional context, taxonomies, reference models, justification of public policies, evaluation tools, specific case studies). Moreover, the student must show that he/she is able to deepen the basic contents proposed by the teacher through the autonomous analysis of further references in the literature.


During the initial phase of the course the basic skills will be assessed, in particular the principles of microeconomics, macroeconomics and public economy. As far as possible the level of the course contents, these latter will be set on the basis of the basic knowledge found during the initial phase. For students coming from different degree programs, an integration with pertinent references will be provided.


- principles of economics of public goods and their characteristics;

-definition and dimensions of the cultural sector;

- the dynamics of cultural demand, methods of evaluation and statistical sources;

- main economic models on the cultural sector (Becker / Stigler; Throsby; Baumol / Bowen; Hansmann);

- the characteristics of the labor market in the culture sector (focus on tourism), notes on copyright;

- measuring the value of a cultural good: methods and case studies;

- public policy for culture: theoretical debate, Italian experiences, European scenarios;

The course will introduce students to the economic and managerial analysis of cultural goods. The students will be provided with the knowledge instruments to understand the nature of cultural goods and their specific markets, with a particular focus on the touristic sector. The principles for justifying public policy interventions and their main taxonomy will be also described, together to some basic principle for the economic evaluation of non-market goods.
During the course several seminars will be given, by inviting important representatives of different cultural institutions, as well as managers of touristic attractions of national relevance both in the public and private sector. This in order to provide the state-of-the-art on the practices implemented in the sector of cultural goods and to allow the students to stimulate a critical view on the different strategies adopted to create value in different cultural markets.

Teaching Methods

the course will be delivered mainly on lectures, supplemented by seminars during which representatives of the world of cultural goods will exhibit a topic on which they have specific experience. Depending on the number of attending students, it will be also possible to organize project works aimed at presenting and discussing a topic covered by the course. This will constitute an integral part of the final evaluation.


Reference textbooks in Italian:

Candela G., Scorcu A. (2004). Economia delle arti, Zanichelli.
Ciarrapico M. e Paradiso M. (2003). Decidere per la cultura, La Bautta.

Textbooks in English:
A Handbook of Cultural Economics (2011). Edited by Ruth Towse, Professor of Economics of Creative Industries, CIPPM, Bournemouth University, UK and CREATe Fellow in Cultural Economics (University of Glasgow)
Handbook on the Economics of Cultural Heritage (2013). Edited by Ilde Rizzo, Professor of Public Finance, University of Catania, Italy and Anna Mignosa, Lecturer of Cultural Economics, University of Catania, Italy and Erasmus University Rotterdam, the Netherlands

Learning assessment

The learning verification will be conducted through an oral examination, together with possible project work or case study presented by the student (s).
In particular, the achievement of the following educational objectives are expected to be verified:
· Knowledge of the characteristics of the art market
· Appropriate use of the methodological tools provided during the lectures
· Knowledge of policies in support of the cultural sector
· Through a case study, the ability to understand how cultural goods and activities can be a driving force to the tourism sector and to the development of the local economy.

More information

The course is structured in a single module, although there are seminar interventions by external experts.