The main topics covered in the course will be: the goals of the company, the analysis of the macro and the micro environment, the analysis of the primary activities of the value chain: production, logistics, marketing and after-sales services, the analysis of value chain support activities: human resources management, organization, technology management, procurement, finance; analysis of competitive strategies, analysis of corporate strategies.
The course will articulate in 6 blocks:
I block: Management of the value chain activities
Duration 32 hours
- The concept of the Value Chain
- Management of primary activities
- Support activity management
II block: Resources and competences
Duration 4 hours
- Resource classification
- Core competences
III block: Analysis of the External Environment
Duration 16 hours
- the Macro environment
- the Microenvironment
IV block: Competitive strategies
Duration 8 hours
- Cost leadership
- Differentiation
V block: Development strategies
Duration 8 hours
- Classifications of strategies
- Diversification, Vertical Integration and Crisis Strategies
Duration 8 hours
VI block: Business goals
Duration 4 hours
- Theories of the company
- Stakeholder theory and agency theory