Schilling M.A., Strategic management of technological innovation 5th/ed, McGrawHill
Chapters 2, 3, 4, 5, 6, 10, 11, 12
In addition, the e-learning platform of Parthenope University provides an on-line course, both in Italian and in English, aimed at improving students' knowledge on the main marketing concepts.
The course will be based on multiple teaching methods: lectures, exercises, case studies discussion, project work. In class activities will be integrated with on-line activities through a dedicated virtual classroom.
The evaluation of students who follow the course will be based on a project work that students will prepare. The project will be aimed at developing a new product and defining the business model best suited to commercialize the product. The project work will be used to evaluate the level of students’ understanding of the tools used to manage a technology and an innovation and the ability to apply such logics and tools to the development and launch of a new product. The evaluation will be completed through an oral exam aimed at assessing the capability of students to link theoretical and practical aspects of the management of a technology and an innovation.
The evaluation of students who follow the course will be based on a project work that students will prepare. The project will be aimed at developing a new product and defining the business model best suited to commercialize the product. The project work will be used to evaluate the level of students’ understanding of the tools used to manage a technology and an innovation and the ability to apply such logics and tools to the development and launch of a new product. The evaluation will be completed through an oral exam aimed at assessing the capability of students to link theoretical and practical aspects of the management of a technology and an innovation.
The evaluation of students who do not follow the course or are not able to prepare the project works will be based on a written exam (open-ended questions) aimed at assessing the students’ level of understanding of the main concepts related to the management of a technology and an innovation and the ability to link these concepts to the many case studies that are described in the textbook. The evaluation will be completed through an oral exam aimed at evaluating the capability of students to link conceptual and practical aspects of the management of a technology and an innovation.
The rating will be out of 30 and will be calculated as a mean of the evaluations.
ITALIAN VERSION
