Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2016/2017
Belonging course: 
Course of Master's Degree Programme on MARKETING AND INTERNATIONAL MANAGEMENT
Location: 
Napoli
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
6
Year of study: 
2
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
48

Language

Italian and English.

Course description

This course introduces students to the relevance and importance of Ethics in business and Corporate Social Responsibility (CSR). Important learning objectives are to increase students’ awareness and understanding of ethical issues in business, and to provide students with useful conceptual tools to guide analysis and decisions. The ultimate intent of the course is to leave students better equipped to identify, think critically about, and resolve ethical dilemma that are encountered in one’s working life at the individual, organizational, and societal levels. A particular attention is devoted to the way different values and beliefs (culture of the contexts) define:
- what is considered “right” and “wrong” in a given context;
- individuals’ propensity to adhere to the moral norms that prevail at societal level.
Accordingly, the emergence of “ethical gaps” at global level will be interpreted within the field of cultural diversities, while their resolution will be analyzed according to the two prevailing theoretical approaches of ethical absolutism and relativism. After having learned the drivers that lie under firms’ social orientation, both Social Entrepreneurship and Social Innovation will be deepened within the underlined theoretical framework.
Learning objectives may be specified as following:
Knowledge and understanding: students will be able to recognize and understand the moral norms that inspire individuals’ and firms’ decisions in modern economy. They will be also able to recognize both diversities and similarities between Business Ethics and CSR, as well as the role that culture has in defining moral standards and ethical behavior.
Capacity apply the acquired knowledge and understanding: at the end of the class, the student will be able:
1. To describe, explain and critically discuss the different theories and models related to business ethics and CSR and their basic assumptions and consequences.
2. To recognize the different types of ethical dilemma and to solve them in the most effective way.
3. To deeply understand the reasons that lie under the adoption of different managerial styles at global level.
Autonomous assessments: once have learned the main theories about Business Ethics and CSR, students will able to think critically about behavior of individuals, organizations and institutions and to evaluate the social impact of the players' actions at all of the mentioned levels (individual, organizational and institutional level). Accordingly, the analysis of empirical evidences will provide for the background of thematic discussions, this last ones referring to Business Ethics and CSR, as well as to social entrepreneurship and social innovation.
Communication Ability: students must be capable to answer to the written, as well as to the oral examination questions in a clear and comprehensive.
Learning Capacity: students should prove a good ability to learn and deepen their knowledge about important and relevant references for the field of study. Moreover, students should be able to apply the gained knowledge to manage firms’ problems emerging at global level and to solve ethical dilemma.

Prerequisites

The course is addressed to master students in management. Students need to have basic knowledge in management, in International management, as well as in Cross Cultural Management.

Syllabus

Ethics and morality within philosophy – Business Ethics: the case for and against Ethics in business – Ethical Dilemma – Ethical Theories – Ethical decision making – Ethics and Globalization –Business Ethics and National Culture – The role of Religion on firms’ ethical behavior – Firms’ internationalization process: Ethical Absolutism vs Ethical Relativism – Ethical gap: an interpretative framework – Corporate Social Responsibility – Shareholder vs Stakeholder Approach – The business Model Canvas – Social Entrepreneurship – Social Innovation - Empirical evidences

Teaching Methods

The course will be organized in lessons, discussions of the suggested readings and project works.

Textbooks

I Block
Canestrino R.; Magliocca P. (2017), Managing Business Ethics in a Global Environment: the Impact of Cultural Diversities in Presenza A. and Sheehan L. R. (2017), Geopolitics and Strategic Management in the Global Economy, IGI-Global, pp. 137-169
Baccarani C., Giaretta E. (2012), Quesiti sull’etica d’impresa, in Baccarani C., Brunetti F., Giaretta E. (a cura di) (2010), Il Governo dell’Impresa tra principi, modelli, tecniche e prassi, Giappichelli Editore, Torino.
Giaretta E. (2000), Business Ethics e scelte di prodotto, CEDAM, Padova (Capitolo 1 – pag. 1-107).
Additional Readings
Canestrino R.; Magliocca P., Nigro C. (2016), Understanding Medical Tourism within the field of Neo-Institutionalism: an ethical insight, International Journal for Environment and Health, vol.8, issue 1, pp. 76-99
Canestrino R., Magliocca P., Guarino A. (2016), Environmental Sustainability and Organic Wine Production: Evidences from Italian Industry, Mercati e Competitività, 2/2016, pp. 83-111
Canestrino R.; Magliocca P.; Nigro C. (2015), Drivers and Implications of Medical Tourism: a neo-institutional perspective, in “Sinergie” – The Italian Journal of Management, 33 (97)
Canestrino R. Battisti E.; Bonfanti A.; Castellani P.; Pasqualino L.; Rossato, C. (2015), Do the Investments in Architectural Design help Companies to be more Sustainable? Findings from an Exploratory Study, Conference Book of Proceedings of 8th Annual Conference of the Euromed Academy of Business “Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment”, University of Verona, September 16-18, 2015, Proceedings edited by Demetris Vrontis, Yaakov Weber and Evangelos Tsoukatos, EuroMed Press, pp. 205-218; ISBN: 978-9963-711-37-6
II Block
Mariano L. (2008), Responsabilità Etica d’Impresa. Teoria e Buone Prassi, Liguori Editore, Napoli (Capitolo 2, Sezione I e Sezione II).
Carroll A.B. (1991), The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders, Business Horizon, July-August
Huybrechts, B., & Nicholls, A. (2012). Social entrepreneurship: definitions, drivers and challenges. Social entrepreneurship and social business, 31-48
Kerlin, J. A. (2006). Social enterprise in the United States and Europe: Understanding and learning from the differences. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 17(3), 246
Mair, J., & Marti, I. (2006). Social entrepreneurship research: A source of explanation, prediction, and delight. Journal of World Business, 41(1), 36-44
Tan, W. L., Williams, J., & Tan, T. M. (2005). Defining the ‘social’ in ‘social entrepreneurship’: Altruism and entrepreneurship. International Entrepreneurship and Management Journal, 1(3), 353-365
Canestrino R., Bonfanti A., Magliocca P. (2017), “Dallo Sviluppo Sostenibile all’inclusione sociale: le esperienze imprenditoriali italiane” in Quaderni di Economia Sociale 2 (2017), pp. 40-50
Canestrino R.; Ferulano E., Magliocca P., Pierro B. (2016), Trasformare l’utopia in realtà mediante percorsi di Social Innovation: l’esperienza di Chikù a Scampia, Quaderni di Economia Sociale, 2(2016), pp. 51-58 ISSN: 2421-0315
Canestrino R., Bonfanti A., Oliaee L., (2015), Managing Knowledge for “Corporate Social Innovation”: a cross-cultural comparison between Italian and Iranian firms, in Spencer JC; Schiuma G., Albino V. (2015), Culture, Innovation and Entrepreneurship: connecting the knowledge dots, (Conference Proceedings), IFKAD 2015
Burkett I. Using the Business Model Canvas for Social Enterprise Design, download from https://mbs.edu/getmedia/91cc0d01-3641-4844-b34c-7aee15c8edaf/Business-M...
Other readings and materials may be suggested throughout the course.

Learning assessment

All students will do an oral exam. Students who follow the course will prepare and discuss their project works, which will be part of the exam. For them, the note on 30 will be the result of the two parts.

More information

In general, the classes will be organized as following:
I block (24th hours):
Ethics and morality within philosophy – Business Ethics: the case for and against Ethics in business – Ethical Dilemma – Ethical Theories – Ethical decision making – Ethics and Globalization –Business Ethics and National Culture – The role of Religion on firms’ ethical behavior – Firms’ internationalization process: Ethical Absolutism vs Ethical Relativism – Ethical gap: an interpretative framework
II block (24th hours):
Corporate Social Responsibility – Shareholder vs Stakeholder Approach – The business Model Canvas – Social Entrepreneurship – Social Innovation - Empirical evidences.