Università degli Studi di Napoli "Parthenope"

Teaching schedule

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Second semester
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Course description

The teaching objective is to develop knowledge and skills on the processes of firm’s internationalization, at an operational level and at a strategic level.
In particular, the student can acquire the knowledge that will allow business managers to:
- understand, before pursuing a choice of internationalization, what are the opportunities to be seized and the obstacles - organizational, cultural, cognitive - to be addressed;
- face the challenges of internationalization even in markets that are significantly different from "family" ones and look for the most appropriate entry methods for them;
In particular, at the end of the course of teaching, the following skills must be developed:
- Ability to apply knowledge and understanding: at the end of the course, students will have acquired the ability to understand the motivations that push companies to internationalize and to identify the most suitable entry modalities to the cultural characteristics of host countries and of the companies operating in them.
- Autonomy of judgment: the student must have developed an autonomous capacity for analysis of the problems connected to the internationalization processes that concern, above all, the countries characterized by rules of the game significantly distant from the family ones. They must also be able to autonomously understand what are the advantages and opportunities to be seized in the choice of the countries in which to enter. Students are helped to develop an autonomy of judgment, studying the numerous cases described during the course.
- Communication skills: to develop these skills, during the course, groups of students will have to present case studies, provided by the teacher, or some synthetic reports on the problems learned from the lessons taught by the teacher. The student must be able to answer clearly and comprehensively the questions of the written tests that will be held: for the students, at the end of the modules that make up the teaching course; for non-students, at the end of the course of teaching. In addition, students will have to demonstrate this communication skills during the oral exam at the end of the course.
- Learning skills: the student must demonstrate good learning skills by being able to deepen the knowledge transferred to the classroom by reading economic journals and ad hoc surveys carried out on the web.


Business Management and Microeconomics


The course is divided into the following blocks:
I Block (35 hours)
The theories that interpret the reasons that encourage companies to internationalize
An interpretative framework of the determinants of internationalization
International business strategies
Culture of contexts and impact of cultural dimensions on the behavior of local businesses
Issues of entry into emerging countries
II Block (13 hours)
Offshoring and international outsourcing.
Reshoring and Back-reshoring: the reasons for the return

I Module (6 credits)
The main theoretical contributions able to interpret internationalization at a firm level. The internationalization strategy: international analysis of issues related to expansion, diversification, downsizing and re-focusing strategies. Analysis of context culture to understand distant markets. Introduction to cross-cultural management. Opportunities and constraints in entry modes into emerging countries. International Outsourcing, Reshoring and Back-reshoring.

Teaching Methods

Traditional teaching (frontal lessons) is supported by analysis of cases concerning the firms internationalization strategies


Didactic material published on the teaching site and available at the beginning of the course.

Learning assessment

At the end of the two modules, the verification of learning is based on:
For students attending the course: 3 written tests concerning 3 distinct parts of the program, oral examination with final mark. The written tests are formulated with open questions, in which students are asked to fully describe some topics covered in the reference modules. The oral exam includes a discussion on the topics covered in the written tests.
For students non-attending the course: Written test and oral exam with final mark. The written test consists of 8 free-answer questions. The oral exam includes a discussion on the topics covered in the written tests.

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