Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2015/2016
Belonging course: 
Course of Master's Degree Programme on MARKETING AND INTERNATIONAL MANAGEMENT
Location: 
Napoli
Disciplinary sector: 
AGRICULTURAL ECONOMICS AND RURAL APPRAISAL (AGR/01)
Credits: 
6
Year of study: 
2
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
48

Language

Course description

The course aims to develop students’ skills with reference to businesses’ internationalization problems and strategies in the agri-food sector. This sector: has a major significance within the UE economy; has specific dynamics and problems; is a strategic component of Made in Italy. Specifically, the course enables students to acquire a thorough understanding of: the functioning of international markets for foodstuffs and agricultural products; national forms of regulation that may affect trade (imports and exports); the evolution of the competitive scenario for Italian companies wishing to develop an internationalization process; the emerging agri-food supply chain sustainability-related issues (production, trade, transport and consumption).

Prerequisites

Basic knowledge of economics, international business management and marketing.

Syllabus

The main topics analysed are: the role of the agri-food sector in the EU and world economy and trade; peculiar characteristics of foodstuffs and agricultural products’ supply and demand; sector framework and business strategies; market regulation; trade barriers and multilateral and regional market integration process; agri-food supply chain sustainability (production, trade, transport and consumption) and impact on business competitive strategies; international and regional competitive scenario evolution; Italian agri-food sector, competitive performance of Made in Italy.

COURSE ORGANIZATION
The course is organized in traditional lectures, discussion of articles/report and audiovisual material and group projects. The first part of the course will be devoted to the study of the agri-food sector and international trade, then some issues will be deepened through classroom discussion of articles/reports or audiovisual material (films/documentaries). Finally, the results of group projects which, depending on students’ interests might focus on either competitive scenarios analysis or internationalization strategies with reference to specific markets or products, will be shared in the classroom.

Teaching Methods

Textbooks

Handouts edited by the teacher, a selection of articles/reports and audio/video material that will be available on the e-learning platform at the beginning of the course.

ASSESSMENT METHODS
Final assessment is based on a written test consisting of open questions about the topics covered in the program and, if the teacher deems it appropriate to better assess students knowledge, an oral exam as well. For students attending the course, final assessment will be based on a written exam, participation in classroom discussions and presentation of group projects.

Learning assessment

More information