Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2017/2018
Belonging course: 
Course of Master's Degree Programme on SPORT SCIENCES AND MANAGEMENT
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
6
Year of study: 
1
Teachers: 
Cycle: 
Second semester
Hours of front activity: 
48

Language

Italian

Course description

The course aims to transfer to learners the general principles of designing and managing services for sport and to analyze the phenomenon of sporting events from the points of view of the many and diverse stakeholders.

Prerequisites

Knowledge of the general principles of economics and business management and marketing

Syllabus

Sports marketing concept - Introduction to services - Fundamental differences between goods and services - Consumer decision-making - Ethical problems of service marketing - Service delivery process - Sponsorship and merchandising as stimulation and development tools sector - Determining the price of services - The concept of communication in sport - Management of service personnel - Sporting events - Stakeholders of sporting events - The manner in which Stakeholders are involved

Sport Management Principles

Teaching Methods

Frontal lessons; exercises. Class setting as a workspace and discussion in which
the topics are discussed among the learners and with the teacher.

Textbooks

Hoffman K.D., Bateson J.E.G., Iasevoli G. (2007), Marketing dei servizi, Apogeo (Capitoli: 1,2,4,5,6,7,10) Delicato P., (2002), Marketing management dello sport e delle scienze motorie, Aracne (Capitoli: 4,14,15) Sorrentini A. (2010), Il business degli eventi sportivi – Aspetti strategici ed operativi, G. Giappichelli Editor

Learning assessment

The assessment is based on an oral interview to ascertain the student's preparation and his
problem solving skills compared to unstructured problems.

More information