Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2017/2018
Belonging course: 
Course of Master's Degree Programme on QUANTITATIVE METHODS FOR ECONOMIC AND FINANCIAL EVALUATIONS
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Language: 
Italian
Credits: 
6
Year of study: 
2
Teachers: 
DEZI Luca
Cycle: 
First Semester
Hours of front activity: 
48

Language

Italian

Course description

Objectives of the course:
The current competitive scenarios lead to the analysis of models that can provide an effective representation of the evolutionary dynamics of the enterprise structure. The aim is to provide skills and abilities that will allow to think about the various choices of governance, especially on the main economic magnitudes, in order to help management in selecting the most appropriate strategic options to achieve competitive advantage. The subjects matter of the study will offer to the students the ability to analyze and subsequently implement strategic plans useful to understand the current dynamics of the external environment.

Expected learning outcomes.
Knowledge and understanding: students must understand issues related to government actions and the evolving states of the enterprise structure; they must also demonstrate knowledge of the quantitative reference models (cost-revenue-contribution-profit model), management software and new IT systems available to enterprise management.
Ability to apply knowledge and understanding: the student must demonstrate how to apply the acquired knowledge in order to simulate strategic plans in industrial and service companies. At the end of the course the student must be able to define the possible strategic decision through the exploratory case studies.
Autonomy of judgement: the student must be able to manage independently the company's governance choices (eg. increase of production rather than decentralization or divestment in an objective market).
Communication skills: the student must clearly and exhaustively expose the questions of the final exam (written and oral). Furthermore, the student must acquire the ability to interpret and analyse the various strategic dynamics through the discussion of project work.
Learning abilities: the student must demonstrate knowledge of basic notions, taxonomies and guidelines for the management of firms to the subsequent implementation of strategic plans. In addition, he must be able to deepen the contents through the independent analysis of further references in the literature.

Prerequisites

Preparatory exams provided by the order of the studies. For students coming from different first-level degree programs, an integration including a relevant bibliographic reference will be provided.

Syllabus

STRATEGIC PLANNING SIMULATION

6 CFU – SECS-P/08

Prof. Luca DEZI

Teaching language: Italian

Objectives of the course:
The current competitive scenarios lead to the analysis of models that can provide an effective representation of the evolutionary dynamics of the enterprise structure. The aim is to provide skills and abilities that will allow to think about the various choices of governance, especially on the main economic magnitudes, in order to help management in selecting the most appropriate strategic options to achieve competitive advantage. The subjects matter of the study will offer to the students the ability to analyze and subsequently implement strategic plans useful to understand the current dynamics of the external environment.

Expected learning outcomes.
Knowledge and understanding: students must understand issues related to government actions and the evolving states of the enterprise structure; they must also demonstrate knowledge of the quantitative reference models (cost-revenue-contribution-profit model), management software and new IT systems available to enterprise management.
Ability to apply knowledge and understanding: the student must demonstrate how to apply the acquired knowledge in order to simulate strategic plans in industrial and service companies. At the end of the course the student must be able to define the possible strategic decision through the exploratory case studies.
Autonomy of judgement: the student must be able to manage independently the company's governance choices (eg. increase of production rather than decentralization or divestment in an objective market).
Communication skills: the student must clearly and exhaustively expose the questions of the final exam (written and oral). Furthermore, the student must acquire the ability to interpret and analyse the various strategic dynamics through the discussion of project work.
Learning abilities: the student must demonstrate knowledge of basic notions, taxonomies and guidelines for the management of firms to the subsequent implementation of strategic plans. In addition, he must be able to deepen the contents through the independent analysis of further references in the literature.

Prerequisites
Preparatory exams provided by the order of the studies. For students coming from different first-level degree programs, an integration including a relevant bibliographic reference will be provided.

Study Program/Contents: During the course, students will be divided into groups. They have to implement a project work. The contents are divided into several blocks and the intensity of the lessons depends on the level of preparation of the students in relation to the basic concepts of business economics and management.
I module (3 Cfu - 24 hours):
The meaning and importance of the strategy for the enterprise.
The company's strategic planning: aspects of definition, elements of the strategy, key decisions, planning methodologies, actors and organizational procedures; strategic and managerial styles behaviors.
Types of strategies: responsiveness and proactivity.
The main models for the management and planning of the product portfolio: BCG Matrix and Matrix GE.
Project work selection and division into groups.

II module (3 Cfu - 24 hours):
The time horizons of strategic planning.
The simulation of the business environment of the company: benefits and limits for corporate management and strategy formulation. Main areas of application of simulation for business strategies: production, marketing, business plan, communication, investment valuation, branding.
The quantitative simulations for corporate governance: operating leverage, model "cost-benefit-contribution-profit".
The scenario tool for strategic long-term planning. Simulation software: Business Games.
Project work discussion

Course organization
Lectures, testimonials, simulations, meetings with business specialists, professionals.

Assessment methods
The assessment is based on a writte

During the course, students will be divided into groups. They have to implement a project work. The contents are divided into several blocks and the intensity of the lessons depends on the level of preparation of the students in relation to the basic concepts of business economics and management.
I module (3 Cfu - 24 hours):
The meaning and importance of the strategy for the enterprise.
The company's strategic planning: aspects of definition, elements of the strategy, key decisions, planning methodologies, actors and organizational procedures; strategic and managerial styles behaviors.
Types of strategies: responsiveness and proactivity.
The main models for the management and planning of the product portfolio: BCG Matrix and Matrix GE.
Project work selection and division into groups.

II module (3 Cfu - 24 hours):
The time horizons of strategic planning.
The simulation of the business environment of the company: benefits and limits for corporate management and strategy formulation. Main areas of application of simulation for business strategies: production, marketing, business plan, communication, investment valuation, branding.
The quantitative simulations for corporate governance: operating leverage, model "cost-benefit-contribution-profit".
The scenario tool for strategic long-term planning. Simulation software: Business Games.
Project work discussion

Teaching Methods

Lectures, testimonials, simulations, meetings with business specialists, professionals.

Textbooks

- References will be provided at the beginning of the course.
- L`Impresa. Economia, Governo, Gestione. Di L.Dezi, ed. Cedam, anno 2010. http://shop.wki.it/Cedam/Libri/L_impresa_s21527.aspx
- GOLINELLI, L’approccio sistemico al governo delle imprese, vol. 2, CEDAM, Padova, 2002 (cap 8 e 9).

Learning assessment

The assessment is based on a written and oral examination composed of questions aimed at evaluating the actual achievement of the objectives on part the students. The written test consists of 12 questions with closed answer and 2 themes. Each question has a variable score depending on the difficulty. The test contains assigned scores ranging from 2 to 4 points for questions with closed response and 3 to 5 points for the themes to be developed synthetically with open response. The duration of the written examination is 1 hour and 15 minutes. During the examination, the use of notes, books and informatics devices (smartphone, tablet, pc, etc.) is not allowed.

More information

Free materials such as lesson plans, sample exam papers, handbooks and teacher guides.