In an environment characterized by a complex global market, increasingly dominated by new technologies, with relevant changes in social and demographic dynamics the way you see the market has totally changed. In this context, then, the economic crisis and the many experiences of failure of companies once considered the leader shows how it is increasingly necessary to identify a new way to manage the relationships with the market. Knowing the techniques and tools of marketing becomes more and more necessary for the enterprise that cannot relate to new consumers adopting a superficial and improvised approach.
Therefore, the learning objectives of the course can be as follows:
1. Knowledge and understanding of marketing
At the end of the course, the student will have to demonstrate full mastery of the main concepts of marketing and to understand the main issues that companies face in dealing with their market.
2. Ability to apply the main marketing methods and tools
At the end of the course, the student will have to demonstrate that he/she is able to apply the main marketing methods and tools to a concrete problem regarding the management of the business relationship with the market.
3. Autonomy of judgment in assessing the principal dimensions of the market-business relationship
At the end of the course the student should be able to individually identify the different marketing choices a company has to put in place to be competitive in its own reference market.
4. Communication skills about a marketing plan
At the end of the course the student will have the ability to easily explain the key concepts of marketing and to illustrate the salient aspects of a marketing plan adopted by an enterprise.
5. Learning Skills
At the end of the course, the student should be able to analyze concrete case studies in a marketing perspective, consult material on marketing methods and tools, attend seminars, workshops, undergraduate courses or master in marketing related subjects.
ITALIAN VERSION
