Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2017/2018
Belonging course: 
Course of Bachelor's Degree Programme on INTERNATIONAL BUSINESS MANAGEMENT
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
6
Year of study: 
3
Teachers: 
Cycle: 
Second semester
Hours of front activity: 
48

Language

Italian. English at request

Course description

The international management course wants to Introduce students to international strategic planning and entry choices at both strategic and operative level.

Knowledge and understanding
students have to understand the basic step of international strategy, and of market analysis. At the end of the course, students will be able to understand the main issues connected to the interaction with stakeholders coming from different cultural contexts, and the organizational, cultural and cognitive barriers threats to face.

Applying knowledge and understanding
students will develop the capability to analyse foreign markets, decide the entry choice, verify the coherence between the factors behind the strategic decision to internationalize and the process. They will be able to identify the main instrument and apply the main instrument available and the institutional player that facilitate foreign market entry.

Making judgments
students need to develop the ability to interpret and critic theoretical models, and to decide the models and techniques, which are more useful in specific situations. They will be able to deal with internationalization strategies in non-familiar market and to choice the suitable mode of entry

Communication skills
students need to be able to answer in a precise and reasoned way to the questions posed during the written and the oral exam, using an appropriate vocabulary

Lifelong learning skills
to pass the exam, students need to demonstrate their capability to learn the different topics, and to discuss them also considering different and independently bibliographical resources. The student should also be able to apply his knowledge to real problem, making interdisciplinary connections with other related subjects.

Prerequisites

Business Management and microeconomics

Syllabus

Although the length of each section depends on the background of the class, normally the content will be divided into different blocks as follows:

I Block (16 hours):
Globalization and International trade. Theoretical background and evolution of the theoretical approaches. Internationalization strategy

II Block: (22 hours)
Different modes of entry in international market: collaborative and competitive typologies. Export and Import and intermediaries involved. Countertrade. Strategic alliances and JV. Foreign direct Investment. Greenfield or brownfield investments.
Main players and instruments that facilitate Italian companies’ internationalization strategy. Risks exposure and hedging techniques (introduction of derivative instruments)
III Block: (10 hours)
Cultural differences in international business: national and organizational culture. Leading theoretical models. Barriers to foreign market entry.

Globalization and international business. Internationalizational strategy. Entry mode choices. Instruments and key players of international entry. Cross-cultural differences and management. Barriers to foreign market entry. Risks exposure and hedging techniques.

Teaching Methods

The course will be organized in frontal lessons. To encourage learning, students are invited to view the material on the e-learning platform.
Theoretical arguments will be supported by the presentation of case studies and by corporate testimonials. Frontal lessons will be supported by slides but also by video footage.
The analytical approaches are illustrated based on planning problems in practice and their understanding is deepened with case studies, simulations, etc.

Textbooks

Caroli, M.G., 2015. Gestione delle imprese internazionali . Mc Graw-Hill Italia. (CAP. 1-5-6-7-8)

Teaching material provided at the beginning of the course

Learning assessment

All students will undertake a test examination, articulated in a written test consisting of open questions on the topics of the program, and an oral exam.
The written assignment wants to evaluate the level of students’ knowledge on globalization and international business, the capability to identify the right entry choices, players and instruments to employ, the understanding of cultural differences at both national and organization level, the capability to identify the specific hedging instrument according the specific exposure.

Oral assignment, to which only the student that achieve a mark above 18 can have access, will help to verify students’ capability to interpret the link between company’s international strategy and entry modes, to verify the communication capabilities in terms of the use of an appropriate vocabulary, to verify the capability to apply knowledge to real problem, making interdisciplinary connections with other related subjects
The vote in 30/30 will be the result of the two tests.

In itinere evaluation is also provided with simulation without any formal evaluation

More information