ECONOMICS OF AGRI-FOOD BUSINESS (PART 1)
Comprehension of features, structure an dynamic evolution of modern Agri-food Business.
Knowledge of main theoretical analysis tools.
-Agri-food business scenario.
-Structure of Agri-food business and dynamic evolution: farming, food industry, food retail structure and strategies.
-Competition in Agri-food Business
-Vertical relationships and bargaining power in modern Agri-food business.
-Trends: diversification, concentration, internationalisation, innovation, riorganization, in Agri-food business. Marketing evolution .
Features, structure an dynamic evolution of modern Agri-food Business.
Course materials available on e-learning platform.
Selected papers suggested by the lecturer.
-middle course exam (for attending students);
-final exam: written: multiple choice test
Knowledge and understanding:
Student has to demonstrate to posses adequate knowledge of major characteristics of modern food systems and competition levers.
Applying Knowledge and understanding:
Student has to demonstrate how to apply theory to real business contexts by linking agri-food systems to competitive environment.
The student will have to demonstrate how to use concepts and terminology appropriate to specific contexts.
The student must demonstrate the ability to communicate concepts and real case studies in a clear and appropriate manner.
Lifelong learning skills:
The student must demonstrate a good ability to learn and apply the acquired knowledge.