Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2016/2017
Belonging course: 
Course of Bachelor's Degree Programme on ECONOMIA AZIENDALE
Location: 
Napoli
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
6
Year of study: 
2
Teachers: 
Cycle: 
Second semester
Hours of front activity: 
48

Language

Italian

Course description

The ability to be entrepreneurial has become a fundamental aspect both in the start-up by young people of new economic activities and in the evaluation by the company about the human resources to be hired.
Therefore the learning objectives of the course can be as follows:
1. Knowledge and ability to understand the processes of business creation
At the end of the course the student will have to demonstrate full mastery of the main concepts related to the creation of a new innovative enterprise and to understand the main issues that a potential entrepreneur must face from the moment of the generation of the business idea at the time of starting initiative.
2. Ability to apply the main methods and tools related to the development of creative ideas and the development of a business project
At the end of the course the student must demonstrate to be able to apply the main methods and tools of creative and design thinking to the development of a start-up project.
3. Autonomy of judgment in assessing the potential and the critical aspects of a start-up project
At the end of the course the student must be able to independently identify the key aspects of a business creation project, evaluating both the potential for success and the main critical issues.
4. Communication skills about a start-up project
At the end of the course the student must have the ability to illustrate, in a simple, clear and convincing way, also through the use of multimedia tools, a start-up idea.
5. Learning skills
At the end of the course the student will have to be able to analyze case studies about successful start-up creation histories, consult in-depth material about methods and tools for business creation, follow seminars, workshops, in-depth courses or master in subjects related to start-ups and creative thinking.

Prerequisites

he course is aimed at students of the three-year degree in Business Administration.
In order to benefit as much as possible from the course contents, basic knowledge in the following disciplines is useful:
- Economics and Business Management;
- marketing;
- business organization.

Syllabus

The course will be divided into 3 learning blocks:
Block 1 - Principles of creative and design thinking
Duration: 16 hours
Topics:
- design thinking and meaning innovation
- the process of generating new solutions
- the process of generating new meanings
- the concept of entrepreneurship
Block 2 - Lean start-up
Duration: 16 hours
Topics:
- the concept of management applied to entrepreneurship
- the lean process for the creation of a start-up
- the phases and the critical aspects of the process
Block 3 - Design of a start-up
Duration: 16 hours
Topics:
- the key elements for the design of a start-up
- the different levels of innovation
- the definition of the start-up pillars
- the experimental dynamics and the consequent choices

Teaching Methods

The course will make use of multiple teaching tools: lectures, exercises, case discussion, project work, creativity labs.

Textbooks

1) Roberto Verganti (2017), Overcrowded
Designing Meaningful Products in a World Awash with Ideas, MIT Press
2) Eric Ries (2011), The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Currency

Learning assessment

For the students following the course, a first moment of verification is represented by the realization of a project work related to the ideation and structuring of a start-up project. Through the project work we intend to evaluate the level of understanding by the students of the logic and tools of the process of creation of an innovative company, the ability to apply such logics and tools to an idea of ​​enterprise, the autonomy in evaluating the critical issues related to the development of a start-up project. The assessment will be completed by an oral interview aimed at assessing students' ability to link the application aspects of the business creation process (assessed through the project work) to the more exquisitely theoretical and conceptual ones.
For non-trainees or for the students unable to carry out the project work, a first test is scheduled in the form of a written task consisting of 8 open questions on the topics of the program and aimed at assessing the level of assimilation and understanding of the main concepts of creative thinking and of the business creation process. The assessment will be completed by an oral interview aimed at verifying the students' ability to connect the conceptual aspects of the business creation process (assessed through the written test) to the more exquisitely applied ones and to verify the autonomy matured by the students in identifying and analyze specific and concrete problems related to the design of a new company.
The evaluation will be expressed in thirtieths and will be calculated as the average of the written test or project work and the oral one.

More information

The activities carried out in the classroom will be complemented by online activities carried out through a virtual classroom.

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