Introduction, key concepts on innovation management and technological change (1,5 CFU)
The social and economic dimension of innovation and the related indicators.
Innovation dynamics. Sources, creativity and collaboration.
Patterns, models of innovation and technological change. Innovation Diffusion and planning
Standards conflicts and design dominance. Network externalities.
Timing of entry. Microeconomics principles (production and cost functions; Technology representation)
Business planning e project management (2 cfu)
Basics of Business Plan and startups. Products, services, projects.
The Project Management as a discipline.
Innovation strategy formulation and innovation projects (1 cfu)
The Strategic Intent: firm competitiveness, key competencies e strategic competencies.
The project management of new product; characteristics, phases and actors. Selection and management of innovation projects. Qualitative, quantitative and mixed methods.
Strategies of innovation Collaboration based. Models of collaborative relationships.
Innovation protection: models, tools and effectiveness.
Implementation of Innovation strategy and innovation projects (1,5 cfu)
The organization of innovation and the firm organizations for the Innovation.
Managing the New Product Development Process (NPD).