Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2017/2018
Partition: 
Cognomi A-L
Teaching: 
Belonging course: 
Course of Bachelor's Degree Programme on ECONOMICS AND BUSINESS
Location: 
Napoli
Disciplinary sector: 
ECONOMICS (SECS-P/01)
Credits: 
9
Year of study: 
1
Teachers: 
Cycle: 
First Semester

Language

Italian

Course description

Present main economic concepts to analyze consumer and firms behavior, market equilibrium, business strategies (for example, price policies, relationships with other companies, horizontal and vertical integrations).

Prerequisites

Formally no one; the ability to reason, the knowledge of elemental algebra, the ability to work with graphics, elementary mathematical analysis, make it easier to understand the arguments.

Syllabus

Consumer theory: demand and supply and market equilibrium; The budget constraint, the consumer's preferences, the utility function, the optimum choice of the consumer; Individual demand and market demand;
Business Theory: Company Objectives; cost analysis; Analysis of revenues; Marginal product substitution, marginal product; Individual offer and market offer, economies of scale; Market regimes: perfect competition, monopoly, oligopoly.
Introduction to game theory and business behavior: abuses of dominant positions; restrictive competition arrangements; cooperation and vertical agreements; Limit price and deterrence at entry; Predatory prices.

Teaching Methods

The course includes frontal lessons, during which the topics of the program and exercises will be discussed, and recitations to discuss concrete cases.

Textbooks

Microeconomia, M. L. Katz, H. S. Rosen, W. Morgan, C. A. Bollino, Mc Graw Hill.
Organizzazione industriale, L. Pepall, D. J. Richards, G. N. e G. Calzolari, Mc Graw Hill.
Additional details and readings will be provided during the course

Learning assessment

Verification is based on structured written test in order to assess the achievement by the student of the educational goals, with optional oral exam; special examinations and midterms are offered for attendants.

More information

7. Lifelong learning skills: The student must demonstrate a good learning ability by deepening his / her knowledge on relevant and relevant bibliographic references for the subject matter studied. The student will be able to apply the acquired knowledge by integrating it with the additional professional skills that characterize the course.
6. Communication: The student must be able to respond clearly, punctually and comprehensively both to the written test questions and to any oral exam with the aid of mathematical models and graphs.
7. Lifelong learning skills: The student must demonstrate a good learning ability by deepening his / her knowledge on relevant and relevant bibliographic references for the subject matter studied. The student will be able to apply the acquired knowledge by integrating it with the additional professional skills that characterize the course.