STUDY PROGRAMME
The topics covered in the course are organized in II parts.
Part I (24 hours)- Agri-food system: definition and analysis tools (supply chain). Sectors structural analysis: agriculture, food industry, retailer and catering. Specific characteristics of agri-food products: supply, demand and market. Evolution of consumer preferences. Information asymmetry (food safety and quality), product differentiation and quality in food markets (food safety and quality)..
Part II (16 hours)- Business strategies and organization of the agri-food system. Tools to report and guarantee the characteristics of products to consumers and supply relationships (brands, standards and certifications). Quality certification schemes: product, environmental and ethical-social. The context of public legislation: product safety, quality and information (labeling). Supply chains organized by modern distribution: characteristics and problems (market power and economic, social and environmental sustainability)..