Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2018/2019
Belonging course: 
Course of Bachelor's Degree Programme on TOURISM FIRMS MANAGEMENT
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Language: 
Italian
Credits: 
6
Year of study: 
3
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
48

Language

Italian

Course description

Main themes of the course are: Competitiveness and sustainability of tourism destinations within the global scenario. Tourist systems and tourism destinations: theoretical and methodological frameworks. The concept of tourism destination and the diverse configurations and perspectives. Stakeholder engagement for competitiveness and sustainability of minor destinations. Destination management and Destination marketing. Tourism governance and Destination Management Organizations. Stakeholder engagement in destination management. Configurations of tourism contexts: theoretical aspects and case studies. The relation between tourism marketing and place marketing. Tools of place and tourism marketing. Web evolution and destination marketing. Brand Management.
Case studies of destination management.

Prerequisites

The course is meant for students in the Bachelor degree in Management of Tourism Businesses, third year programme and it requires basic knowledge in tourism business management: business strategies, value chain, strategic analysis, features of hospitality and tourism business and tourism markets (cruise, MICE, travel agencies, OLTA, tour operators, etc.)

Syllabus

Block I (9 hours): Competitiveness and sustainability of tourism destination within global scenario. Tourist systems and tourism destinations: theoretical aspects and methodologies. The concept of tourism destination and diverse configurations and perspectives. Destination Management.

Block II (12 hours): Tourism governance and Destination Management Organizations. Stakeholder Engagement in destination management. Configurations of tourism contexts: theoretical aspects and case study.

Block III (12 hours): Destination marketing. The relation between tourism marketing and place marketing. Tools of tourism marketing and place marketing. Evolution of the Web and destination marketing. Brand Management. Configurations of tourism contexts and place branding.

Block IV (9 hours): Innovation and development of destinations. Technology and smart tourism destination management. Culture-based tourism development, cultural economy and creativity.

Block V (6 hours): Elaboration of project works. Students will analyse specific national and international destinations by highlighting competitive leverages and critical success factors. Presentation will leave room to discussions that will allow an integration with theoretical contents introduced during the course.

Block I (12 hours): Competitiveness and sustainability of tourism destination within global scenario. Tourist systems and tourism destinations: theoretical aspects and methodologies. The concept of tourism destination and diverse configurations and perspectives. Destination Management.

Block II (12 hours): Tourism governance and Destination Management Organizations. Stakeholder Engagement in destination management. Configurations of tourism contexts: theoretical aspects and case study.

Block III (12 hours): Destination marketing. The relation between tourism marketing and place marketing. Tools of tourism marketing and place marketing. Evolution of the Web and destination marketing. Brand Management. Configurations of tourism contexts and place branding.

Block IV (6 hours): Innovation and development of destinations. Technology and smart tourism destination management.

Block V (6 hours): Elaboration of project works. Students will analyse specific national and international destinations by highlighting competitive leverages and critical success factors. Presentation will leave room to discussions that will allow an integration with theoretical contents introduced during the course.

Teaching Methods

The course will be organized in lectures, seminars and group works. The programme will be developed following not only a theoretical approach but also a practical one. Interactive lectures and case study are included and they will provide an opportunity to verify the students’ learning progresses.

Textbooks

Formato, R., Presenza, A. (2018). Management della Destinazione Turistica. Franco Angeli. (capitoli 1, 3, 4, 7).
Martini, U. (2017). Management e marketing delle destinazioni turistiche territoriali. McGraw Hill, Milano. (capitoli 3, 7, 8)
Pasquinelli, C., Trunfio, M. (2020). Overtouristified cities: an online news media narrative analysis, Journal of Sustainable Tourism 28(11):1805-1824.

Additional readings and case study will be provided by the lecturer and will be available on MSTeams channel dedicated to the course.

Learning assessment

The exam is based on a written test and a colloquium. The test, lasting 60 minutes, aims to assess the students’ achievement of the learning objectives. It is composed of questions grouped in 4 thematic areas. Among the 4 thematic areas grouping the questions, 2 are meant to assess the achievement of the learning objectives in relation to the contents of Block 1-2 and 5, while 2 thematic areas concern topics and cases taught in Block 3-4 and 5. Each thematic area is assessed from 0 to 7.5. The student has to answer these questions by explaining concepts and models and by discussing cases and practical applications, showing the ability to analyse and understand the managerial implications.
The colloquium is meant to complete the assessment and can be accessed by those students whose written test achieved the score of 18/30 or 18R. If necessary to complete the evaluation, the student discusses additional questions to integrate the final mark.
The students regularly attending to classes have the opportunity to develop a project work which will be considered for the final assessment, following the instructions given by the lecturer during the course. The lecturer will provide the details of the tasks to develop during the lectures (the project is not substitute for the test). A 20 mins presentation of each project work will be followed by 10 mins discussion in the class. A written summary of the project (about 700 words) has to be delivered.

More information

Mutuazioni

  • Study course MANAGEMENT DELLE IMPRESE TURISTICHE - Training course in MANAGEMENT DELLE IMPRESE E DEGLI EVENTI CULTURALI