The course is divided into two parts. The first, introductory, concerns the
definition of the basic project and its multiple possibilities of finalization,
while the second deals with the construction of a business plan with
specific references to sports organizations. Following the path just traced,
the following topics will be discussed:
1. - The business plan as a managerial tool
2. - The internal and external functions of the business plan
3. - The business plan in its relationship with the other forecasting tools
(Business Plan, Budget, etc.)
4. - The regulatory framework
5. - The business idea and the analysis of the business model (business
model)
6. - Key factors of business valuation
7. - Analysis of the macro-environment
8. - The forces of the competitive system according to Porter
9. - The identification of competitors, customers and suppliers
10. - Analysis methodologies
11. - The analysis s.w.o.t.
12. - Strategic aspects of the business plan
13. - The drafting of the strategic plan in its elementary articulations
14. - The system of business plans
15. - Break Even Analysis and Break Even Point (BEP) to identify
feasibility
16. - Debt and the "Leverage" effect
17. - Estimation of financial needs
18. - The construction of the income statement and provisional balance
sheet
19. - Sustainability of the development plan and possible situations of
financial crisis. Evaluation of financial risks
20. - Performance evaluation and comparison with benchmarks