Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2018/2019
Belonging course: 
Course of Bachelor's Degree Programme on BUSINESS ADMINISTRATION
Disciplinary sector: 
AGRICULTURAL ECONOMICS AND RURAL APPRAISAL (AGR/01)
Credits: 
6
Year of study: 
3
Teachers: 
Cycle: 
Second semester
Hours of front activity: 
48

Language

English

Course description

Comprehension of features, structure an dynamic evolution of modern Agri-food Business.
Knowledge of main theoretical analysis tools

Prerequisites

Basic microeconomics

Syllabus

-Agri-food business scenario.
-Structure of Agri-food business and dynamic evolution: farming, food industry, food retail structure and strategies.
-Competition in Agri-food Business
-Vertical relationships and bargaining power in modern Agri-food business.
-Trends: diversification, concentration, internationalisation, innovation, riorganization, in Agri-food business. Marketing evolution .

Features, structure an dynamic evolution of modern Agri-food Business.

Teaching Methods

lectures, tutorials.

Textbooks

Course materials available on e-learning platform.
Selected papers suggested by the lecturer.

Learning assessment

-middle course exam (for attending students);
-final exam: written: multiple choice test

More information

Knowledge and understanding:
Student has to demonstrate to posses adequate knowledge of major characteristics of modern food systems and competition levers.
Applying Knowledge and understanding:
Student has to demonstrate how to apply theory to real business contexts by linking agri-food systems to competitive environment.
Making judgments:
The student will have to demonstrate how to use concepts and terminology appropriate to specific contexts.
Communication:
The student must demonstrate the ability to communicate concepts and real case studies in a clear and appropriate manner.
Lifelong learning skills:
The student must demonstrate a good ability to learn and apply the acquired knowledge.