Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
Belonging course: 
Course of Bachelor's Degree Programme on BUSINESS ADMINISTRATION
Disciplinary sector: 
Year of study: 
Second semester
Hours of front activity: 



Course description

This course introduces students to the relevance and importance of International entry chaices as a way to gain a competitive advantage into the global market, as well as to overcome the limits to business success.
It helps to understand the difference between strategy and mode. Learn the key-aspects of the market analysis. Develop the knowledge necessary to choose the right entry mode. Understand the main challenges of international marketing. Becoming familiar with the concept of cultural competence.
The objectives for this course are:
• To help students to develop a deeper understanding of International entry chaoices
• To provide students an understanding of what makes them critical in achieving a competitive advantage.
• To underscore the importance of basics in effectively approaching and addressing the complex nature of international strategies.
• To recognize what are their key ingredients and apply them to different industry.
• To learn a variety of concepts and frameworks concerning organizational conflict management, the choice of a business partner, and some sub-processes of integration.
Learning objectives may be specified as following:
Knowledge and understanding: students will be able to recognize the relevance that international entry choices have for the success of firms’ initiatives, mainly because of the failure of the traditional management style (based on the control). Additionally, students will be able to recognize and classify the different phases of internationalization process, within the field of the theories actually available about the topic.
Capacity apply the acquired knowledge and understanding: at the end of the class, the student will be able:
1. To recognize and classify the different kind of international entry choices;
2. To identify the drivers of their establishment;
3. The most effective and efficient way to manage cultural and organizational integration
Autonomous assessments: once have learned the main theories about firms’ collaborations, students will understand the advantages and disadvantages of each type of firms’ agreements, thus being able to assess firms’ behavior at both national and international level. Accordingly, the analysis of empirical evidences will provide for the background of thematic discussions, this last ones referring to the success/failure of firms’ collaborations.
Communication Ability: students must be capable to answer to the written, as well as to the oral examination questions in a clear and comprehensive way.
Learning Capacity: students should prove a good ability to learn and deepen their knowledge about important and relevant references for the field of study.


Basic knowledge about Management is required.


This course teaches students an understanding of various definition and examples of international entry choices from existing international management literature and from a set of example cases that illustrate international strategies in many different industries. This course also explores drivers through a series of cases of companies involved in international strategies.
In general, the classes will be organized as following:
I block (10th hours):
Challenges and issues related to the acquisition of the competitive advantage. Control perspectives vs cooperative approaches: issues and evolution.
II block (18th hours):
International entry choices
III block (20th hours):
Success and Failure of international entry choices (overcoming obstacles to pursue competitive advantage).

Teaching Methods

Conceptual understanding is developed through:
Lectures by instructor. Readings from books and articles on the theory and practice.
Class discussions to help students practice and evaluate their effectiveness at strategic problem solving and decision making in a setting that approximates the management teams typically charged with such tasks.
Team case analysis intended to give you the opportunity to apply your learning from this course to relevant and interesting contexts.


Required readings will consist of articles and elsewhere.

Learning assessment

Assessment is by class participation and discussion, project work and a final test.
Class participation and discussion. Informed and engaged participation is an essential part of this course and is expected from everyone. Students will be required to participate in lively class discussions that will be personally challenging.
Team case analysis. Students will be requested to distribute in groups. The team is expected to arealize a project work based on quantitative and/or qualitative analysis. The outcome of the team analysis is a report (Word document) and a Powerpoint presentation.

Final test. The final exam will cover all the readings used throughout the course. It will include conceptual issues covered during the course.

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