Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2018/2019
Belonging course: 
Course of Bachelor's Degree Programme on MANAGEMENT ENGINEERING
Location: 
Napoli
Disciplinary sector: 
BUSINESS AND MANAGEMENT ENGINEERING (ING-IND/35)
Language: 
Italian
Credits: 
6
Year of study: 
3
Teachers: 
Cycle: 
Second semester
Hours of front activity: 
48

Language

Italian

Course description

Knowledge and understanding
Extensive knowledge about processes on technological change and innovation
Knowledge about key factors of business innovation processes
Extensive knowledge about main projects management elements
Knowledge about main elements of selection and management of innovation projects
Knowledge about formulation and implementation of innovation strategy
Knowledge about the organizations supporting the innovation processes

Applying knowledge and understanding
Capability to integrate the knowledge in companies and organizations
Capability to use models and tools for the analysis of technological change and innovation
Capability to apply methods and schemes to design a control system

Making judgements
Capability to assess the potential and the impact of innovation in an organization
Capability to assess the potential and the impact of project management in an organization
Capability to critically evaluate the decisions about the innovation processes
Capability to support the decision making and the management of innovation projects

Communication skills
Interaction skills and communication in cross-functional working groups
Ability to illustrate specific problems in framing strategies of the organization
Ability to communicate effectively orally and through documentation

Learning skills
Capability to capture, process, outline, interpret and synthesize data and information.
Ability to learn from experience and from events new for the organization and/ or for the market

Prerequisites

Course of Business Economics

Students must be in possession of knowledge of the issues listed below
• Firm/ organization; Entrepreneur/manager;
• Classification of firms and industries.
• Network of firms; Collaborative and competitive relationships
• Economic and competitive environment
• Factors and conditions of production; Goods/products/services/projects
• Characteristic business cycle; Economic and production processes;
• Technology/innovation; Business organization, business functions and processes
• Value creation and value chain; Competitive and functional strategies
• Cost classification, budget, investment analysis

Syllabus

Introduction, key concepts on innovation management and technological change (1,5 CFU)
The social and economic dimension of innovation and related indicators.
Innovation dynamics. Sources, creativity and collaboration.
Patterns, models of innovation and technological change. Innovation Diffusion and planning
Standards conflicts and design dominance. Network externalities.
Timing of entry. Microeconomics principles (production and cost functions; Technology representation)

Business planning e project management (2 cfu)
Basics of Business Plan and innovative startups. Products, services, projects.
The management of projects and the Project Management as a discipline.

Innovation strategy formulation and innovation projects (1 cfu)
The Strategic Intent: firm competitiveness, key competencies e strategic competencies.
The project management of new product; characteristics, phases and actors. Selection and management of innovation projects. Qualitative, quantitative and mixed methods.
Strategies of innovation Collaboration based. Models of collaborative relationships.
Innovation protection: models, tools and effectiveness.

Implementation of Innovation strategy and innovation projects (1,5 cfu)
The organization of innovation and the firm characteristics.
Managing the New Product Development Process (NPD). Goals, time, costs. Methods and management Tools. The team or

Teaching Methods

Teacher up front lessons with use of PPT available online.

Preparation of a group work and discussion in the classroom. The presentation of the group work in the classroom is crossed between the groups.

Active participation in teacher up front lessons is required.

Textbooks

- TEXTBOOK: MELISSA SCHILLING, STRATEGIC MANAGEMENT AND TECHNOLOGICAL INNOVATION, MCGRAW HILL.
- LECTURE NOTES, PAPERS AND OTHER TEACHING MATERIALS ARE MADE AVAILABLE BY THE LECTURER ON-LINE.

- OTHER READINGS:
P.K. AHMED, C.D. SHEPERD, INNOVATION MANAGEMENT, PRENTICE HALL, 2010.

Learning assessment

1) Oral examination:
-aims to verify the student's ability to connect and compare the different topics of the program
-is worth 60% of the final grade.
-is articulated on the four areas of the program shown in the Contenuti section

2) Group Project
-Writing and presentation of group project on program topics assigned in the third week of the course.
-an intermediate verification of the progress of the project is scheduled in the last week of November
- is worth 30% of the final grade.

3) 10% of the final result is based on an active participation in the learning activities

More information

Course timetable: wednesday h.14:00-16:00 (room 7)
friday: h. 09:00-11:00 (room 13)
Any change of schedule or classroom will be announced in the classroom.

The course starts on Wednesday 3rd March h.14:00-16:00

Office hours:
by TEAMS platform
Sending a mail to renato.passaro@uniparthenope.it
.