Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2017/2018
Belonging course: 
Course of Master's Degree Programme on ADMINISTRATION, FINANCE AND BUSINESS CONSULTING
Location: 
Napoli
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Language: 
Italian
Credits: 
9
Year of study: 
2
Teachers: 
Cycle: 
Second semester
Hours of front activity: 
72

Language

Italian

Course description

This course examines the economic factors underlying value creation in corporate strategy.
Knowledge and understanding
Students have to recognize and understand the relationships between strategy, competitive context, organizational structure, management systems, and leadership style within the large corporation and appreciate the tasks involved in implementing corporate strategy. At the end of the course, student should know a sophisticated basis for evaluating corporate strategy questions.
Applying knowledge and understanding
Students will develop the capability to analyse different industry settings and relate this to corporate level strategic decision-making. They will know and apply the fundamentals of business management of companies that operate in different industries in a flexibile way.
Making judgments
Students should analyze multifaceted problems and opportunities in complex, international corporations and to propose appropriate solutions. At the end of the course, students will be able to develop models for corporate strategies and evaluate the consequences of these models.
Communication
Students need to be able to answer in a precise and reasoned way to the questions posed during the written and the oral exam.
They should employ a technical and proper terminology and demonstrate the ability to synthesize the content in both written and oral examination.
Lifelong learning skills
Student should demonstrate the ability to manage independently what they learned, identifying the interdisciplinary connection among different topics.

Prerequisites

Syllabus

I BLOCK (18 HOURS)
Corporate Strategy triangle. Theoretical approaches of corporate strategy. RBV
II BLOCK (18 HOURS)
Diversification strategy: drivers and effects. Mode of grwoth strategies: M&A, Alliances, and organic growth (advantages and disadvantages). Economy of scale, scope and network externalities. Organizational boundaries.
III BLOCK (18 HOURS)
The management of multi-business companies. Analysis of organizational structure. Companies’ cohesion: costs and management mechanisms. Resource and capabilities La gestione di un’impresa multi-business, analisi del contesto organizzativo e dei suoi elementi. La coesione aziendale, i costi e i meccanismi. Il trasferimento di risorse e capacità, il coordinamento delle attività e delle strategie.
IV BLOCK (18 HOURS)
Corporate governance mechanisms and systems: outsider e insider systems. Corporate Social Responsibility: drivers and development stage. Business transformation: crisis management, turnaround project and rightsizing

Teaching Methods

The course will be organized in frontal lessons. To encourage learning, students are invited to view the material on the e-learning platform.
Theoretical arguments will be supported by the presentation of case studies and by corporate testimonials. Frontal lessons will be supported by slides but also by video footage.
The analytical approaches are illustrated based on planning problems in practice and their understanding is deepened with case studies, simulations, etc. Moreover, specific management problems in applying these approaches are examined.
During the last part of the course, students will prepare a project work in order to develop the capability to apply theoretical knowledge on empirical cases.

Textbooks

CORPORATE LEVEL STRATEGY 3/ED, David J. Collis, Cynthia A Montgomery, Giorgio Invernizzi e Mario Molteni
MC GRAW HILL

Learning assessment

Exam is written in order to verify students’ knowledge on the topic of corporate strategy.

More information