Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2019/2020
Belonging course: 
Course of Bachelor's Degree Programme on INTERNATIONAL BUSINESS ADMINISTRATION AND MANAGEMENT
Disciplinary sector: 
AGRICULTURAL ECONOMICS AND RURAL APPRAISAL (AGR/01)
Credits: 
9
Year of study: 
3
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
72

Language

Italian.

Course description

Knowledge and understanding:
The student will have to demonstrate knowledge of the main characteristics of modern competitiveness and internationalization processes, especially of agri-food companies, as well as understanding the fundamental elements of sustainability and its application to the globalized industrial world.
Ability to apply knowledge and understanding:
The student must demonstrate the ability to apply the main characteristics of modern competitiveness and internationalization processes to real business contexts, with particular reference to agri-food businesses and the role of sustainability in company activities. To this end, the teacher will illustrate, during lectures to attending students, the relevance and effects of the internationalization processes of companies, integrating the theoretical and basic modeling analyzes with examples, applications, data and case discussions and real problems concerning the sector agro-industrial; these themes are also illustrated at the reception to non-attending students.
Autonomy of judgment:
The student must demonstrate the ability to apply and contextualize the knowledge acquired during the course, succeeding in applying, independently, what he has learned at a theoretical level also in real-life contexts and demonstrating, moreover, that he is able to express an informed judgment .
Communication skills:
The student must be able to answer clearly, cogent and exhaustive both to the questions of the written test, and to those of the possible oral exam.
Learning ability:
The student must demonstrate a correct learning ability and be able to deepen his / her knowledge on relevant bibliographic references relevant to the field being studied. Furthermore, it must be able to analyze and evaluate the impacts of technological innovations and sustainability policies on the various reference scenarios of the agro-industry.

Prerequisites

In order to effectively pursue the educational objectives listed above, it is necessary to have acquired and assimilated the following knowledge: fundamental concepts of microeconomics; fundamental concepts of business economics.

Syllabus

The course is organized in two parts, the first with a more theoretical character and the second with a more concrete and real cut.
The contents of the program related to the first part (48 hours completed in Blocks I and II of lessons) can be divided into the following sections:
• Elements of theory on: peculiarities of the agro-industrial sector; sustainability; technological innovation; food quality and safety; communication and marketing.
• Internationalization and multinationals. The internationalization of companies. Internationalization of production. Globalization and internationalization.
• Elements of internationalization theory. The theory on the internationalization of companies. The role of technological innovation. Oligopolistic theories. The eclectic paradigm. Technology as a proprietary advantage. Strategic theories and the Porterian "diamond".

Instead, the contents of the program related to the second part (24 hours completed in Block III of lessons) can be divided into the following sections:

• The strategy. Internationalization strategy and problems. Reasons for internationalization. Strategy development. Internationalization modalities: exports, contracts, direct investments abroad. Joint-venture. International marketing issues. Corporate social responsibility and sustainability.
• Multinationals. Characters of multinationals. Role and effects of multinationals.
• Case studies on internationalized agri-food businesses. Agrobiotech multinationals. Multinationals and Developing Countries.

The course aims to provide students with the package of theoretical knowledge and practical examples necessary to be able to face the study of the problems related to the internationalization processes that characterize both small and medium-sized enterprises and those of larger dimensions in the different productive sectors, but in especially in the agri-food sector. The student will acquire the knowledge and analysis tools useful for understanding and implementing corporate strategies in the context of the modern vision of an increasingly global and sustainable competitiveness, also with a view to modern technologies.

Teaching Methods

The course is organized both with a frontal teaching path and with analysis of real and topical case studies selected by the teacher, also through individual or group practices. The course also includes the possibility of using the Moodle e-learning university platform (Forum, Chat, Tasks, Glossaries, Polls, Quizzes, etc.), for further information and / or exercises and additional support for students: so at the same time the possibility for learners to develop the capacity for self-learning through mutual interaction and sharing with the group of students, thus creating a real experiential laboratory. Finally, students are also offered the opportunity to attend seminars of well-known scholars in the business world or institutions hosted in the University.

Textbooks

"Internazionalizzazione, multinazionali e settore agroalimentare", Boccia F. (2009), Aracne editrice.
“Innovation and sustainability in agri-food companies: the role of quality”, Boccia, F. & Covino, D. (2016), Rivista di Studi sulla Sostenibilità, N°. 1, Franco Angeli editore.
Slides containing in-depth information on the e-learning portal.
Further materials will be proposed by the teacher to deepen the topics covered in the textbook.

Learning assessment

During the course the degree of learning will be evaluated through the development by the students of case studies, also thanks to the use of the University e-learning platform. Furthermore, at the end of the course, the exam consists of a written test: the latter consists of a multiple choice test covering all the main parts of the study program. The questions are twenty in number, with scores ranging from one to three depending on the complexity of the question; the student, for each single question, can choose an answer in a range of five possibilities (no penalties are foreseen). The final result can also lead to the achievement of praise.
If the lecturer deems it appropriate, in order to better evaluate the preparation, an oral interview can also be conducted. The vote assigned to the oral interview is expressed in thirtieth and average with that of the written test (with equal weighting) for the final vote.

More information

To contact the professor.