Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2019/2020
Belonging course: 
Course of Master's Degree Programme on MARKETING AND INTERNATIONAL MANAGEMENT
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
6
Year of study: 
2
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
48

Language

English

Course description

Knowledge and understanding abilities: students must show their ability in understanding the main issues in technology change management.
Abilities to apply theoretical knowledge: Students must show their ability to design strategic processes for the implementation and diffusion of radical innovation.
Autonomous thinking: Students must be able to evaluate autonomously the key radical innovation processes and find the most appropriated methods to plan, implement and diffuse them.
Communication abilities: students must be able to explain properly the main topics of technological change management.
Learning abilities: students have to learn and update continuously the main topics of technological change management.

Prerequisites

Students need to know basic knowledge and principles (already gained by the course in “Management”) about:
Management and organization of firms;
Stakeholders management.

Syllabus

N.A.

Unit I: Introduction of the course (3 hours)
Unit II: Dynamics, drivers and strategies of technological change (21 hours)
Unit III: Business Game Simulation (18 hours)
Unit IV: Conclusions of the course (6 hours)

Teaching Methods

The course will be organized in frontal lectures and in-class exercises, also via the use of a simulation software. To encourage learning, students are invited to view the material on the e-learning platform. Theoretical arguments will be supported by the presentation of case studies and by corporate testimonials. Frontal lessons will be supported by slides but also by video footage. The analytical approaches are illustrated based on planning problems in practice and their understanding is deepened with case studies, simulations, etc. Moreover, specific management problems in applying these approaches are examined.

Textbooks

Joe Tidd, John R. Bessant (2018). Managing Innovation: Integrating Technological, Market and Organizational Change, 6th Edition, Managing Innovation: Integrating Technological, Market and Organizational Change, 6th Edition. ISBN: 978-1-119-37941-6. (CHAPTERS 1, 4, 5, 6, 8, 9. 10).
Tushman ML, Anderson P. 1986. Technological Discontinuities and Organizational Environments. Administrative Science Quarterly, 31: 439‐465.
Tripsas M, Gavetti G. 2000. Capabilities, Cognition, and Inertia: Evidence from Digital Imaging. Strategic Management Journal, 21 (10/11): 1147‐1161.

Schiavone, F. (2011). Strategic reactions to technology competition: A decision-making model. Management Decision, 49(5), 801-809.

Learning assessment

The goal of the exam is to show the achievement by students of the just mentioned learning objectives. The exam is made out of 2 parts:
written exam (MCQs and open questions): In order to pass the exam students should receive a mark at least of 18/30. It is not possible to use PCs or smartphone during the exam.
oral exam. In order to pass the exam students should receive a mark at least of 18/30.

More information

Microsoft "Teams" code: k9rce7s