The course intends to introduce students to the Economy of the cultural sector , with particular emphasis on the field of the management of cultural heritage in Italian experience. To transfer the knowledge useful to understand the peculiarity of cultural and artistic goods and the implication for the functioning of the market and for the formation of market prices. Another aim is to analyse the production function of artists and the role that policy makers can play in this particular market and what are the implications for the local economy and for the development of the tourism sector.
The main objectives of the course are:
Knowledge and understanding abilities:
At the end of the course, the student acquires the knowledge useful to analyze and understand the main features of markets for art and cultural goods, what are their characteristics and peculiarities that distinguish them from other goods. He/she will be able to understand the dynamics that underpin the formation of demand and supply of cultural goods and will be able to understand what are the factors that determine the price formation of such goods. In addition, students will be able to assess the enormous potential that this sector has for the tourism market.
At the end of the course, students will have acquired the knowledge to evaluate the effectiveness and logic of public policies, carried on in Italy and other European countries, in order to support this sector.
Ability to apply knowledge and understanding :
Autonomy of judgment: Once acquired the fundamental concepts of the cultural heritage economy, the student will be able to evaluate the potentialities for the development of the economy and of the productive sector, of artistic and cultural heritage. He/she will be able to understand what are the most appropriate public policies to be adopted to ensure that the cultural heritage can be a boost for the local economy, while preserving its conservation and fruibility for future generations.
Communicative Skills: The student must have the ability to easily explain the characteristics of cultural goods and of the cultural markets and the impact that a good management of artistic and cultural assets may have on tourism. It must also be able to answer clearly and comprehensively both the written and the oral tests.
Learning Skills: The student must demonstrate a good learning ability by deepening his knowledge on relevant bibliographic references on the economy of cultural goods.
During the initial phase of the course the basic skills will be assessed, in particular the principles of microeconomics, macroeconomics and public economy. As far as possible the level of the course contents, these latter will be set on the basis of the basic knowledge found during the initial phase.
The main themes treated in the course are: Economics of culture in the history of economic thought; The definition of cultural markets, the defnition of cultural goods and cultural services, and of the demand and supply of these goods and services. The main economic models of cultural sector: Becker/Stigler; Throsby; Baumol/Bowen; Hansmann. The labour market in the cultural sector and the production function of an artist Publi policies in the cultural sector and for cultural heritage, in Europe and in Italy. Basic features of some of the major cultural industries (music, publishing, cinema) -Organization of museums and cultural heritage management. The content of the course can be split into several blocks of lessons, whose duration depends on the level of preparation of students and their familiarity with the basic concepts of economics. On average, the course is structured as follows: Block I (24 hours): 'Economy of Culture in the History of Economic Thinking; - Definition and dimension of the cultural sector; -the dynamics of cultural demand, - the characteristics of public goods and information asymmetries in the cultural sector Block II (24 hours): The characteristics of the labor market of the cultural sector, the production function of artists and the copyright; The main economic models on the cultural sector (Becker / Stigler, Throsby, Baumol / Bowen, Hansmann); Block III (24 hours): - Public Policy for Culture: Theoretical debate, Italian experience, European scenario . -Things about major cultural industries (music, publishing, cinema) -Organization of museums and cultural heritage management.
The course will introduce students to the economic and managerial analysis of cultural goods. The students will be provided with the knowledge instruments to understand the nature of cultural goods and their specific markets, with a particular focus on the touristic sector. The principles for justifying public policy interventions and their main taxonomy will be also described. During the course several seminars will be given, by inviting important representatives of different cultural institutions, as well as managers of touristic attractions of national relevance both in the public and private sector. This in order to provide the state-of-the-art on the practices implemented in the sector of cultural goods and to allow the students to stimulate a critical view on the different strategies adopted to create value in different cultural markets.
The course will be delivered mainly on lectures, supplemented by seminars during which representatives of the world of cultural goods will exhibit a topic on which they have specific experience. Depending on the number of attending students, it will be also possible to organize project works aimed at presenting and discussing a topic covered by the course. This will constitute an integral part of the final evaluation.
Furthermore, during the course some reporting analysis techniques in the cultural sector will be presented with the aid of statistical software.
A. Di Maio, Economia del Patrimonio e delle attività culturali. Strumenti di analisi, HOEPLI
The learning verification will be conducted through a written test and an oral examination together with possible project work or case study presented by the student ( students in the course). In particular, the written test, lasting 90 minutes, is divided into 4 open-ended questions on the topics of the program. The oral test consists of an interview on the topics covered in the written test as well as any supplementary questions on the course program.
For each of the 4 questions there is a maximum of 7 points.
The first two questions are aimed to verifiing the skills of understanding and applying of the economic models presented during the course. The remaining two questions, however, aim to verify the critical thinking ability, the clarity of exposition and the ability to connect and compare different aspects treated.
Only those who have passed the written test with a minimum grade of 18/30 can take the oral exam. The oral test consists of an interview on the topics covered in the written test as well as any supplementary questions on the course program.
Passing the written test gives the right to take the oral exam only in the session in which the written exam was passed.
Candidates must demonstrate adequate knowledge and ability to understand the problems presented by applying the theories and conceptual models covered by the program in a relevant manner.
The final score, out of thirty, will be obtained by the arithmetic average of the two tests and the possible vote of the project work presented by the student (only for students in the course).
During the written test it is not allowed to consult texts and notes or use computer media (such as smartphones, tablets, PCs, etc.).
The Italian will be the language of the course, however the teacher speaks perfectly the English language and will be available for clarifications and explanations for all those who do not speak the Italian language