Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2019/2020
Belonging course: 
Course of Bachelor's Degree Programme on BUSINESS ADMINISTRATION
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
6
Year of study: 
3
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
48

Language

English

Course description

The course aims to develop the following skills:
- Ability to recognize the skills of globalization for global business strategy decisions
- Ability to identify and analyze the main attracting factors of the country for the choice of the market within the global decision-making process
- Ability to identify and understand the different strategic models of global business expansion
- Ability to review the choices in terms of timing, scale and methods of entry into a foreign market.
- Ability to analyze global marketing strategies based on differences between countries
- Ability to recognize global transactions, with a focus on export, import and trade.
- Ability to analyze, design and implement an international business plan

Prerequisites

Previous knowledge on business management

Syllabus

Charles W.L. Hill 2008 International Business. Competing in the global Marketplace McGraw-Hill Irwin (New York, USA)

Suggested Chapters: 1,2,3, 12, 14, 15, 16, 17 (including examples and business cases)

The course exposes the students to the main strategic issues confronting firms which compete in the global marketplace. Each class includes (i) a main lecture to illustrate the theoretical foundations and benchmarking case studies of global business strategy and (ii) a more practice-oriented session in which students are asked to deal with real-life business challenges and simulations by using data sources and implanting the illustrated theoretical frameworks.
Main topics include:
1) The implications of Globalization for Global Business Strategy decisions
2) Main factors of country attractiveness for market choice within the global decision-making process .
3) Different strategic models of global business expansion
4) Strategic choices of timing, scale and modes of entry in a foreign market
5) Global Marketing Strategy
6) Global Business Operations, with a focus on exporting, importing and countertrade.
The in-depth study and applications of the topics above will form a foundation for the design and development of an international business plan, which will be part of the final assessment.

Teaching Methods

Lectures, discussions, open questions, students participation, group and individual presentation; case study; individual reading of materials; data-driven practices.

Textbooks

Charles W.L. Hill 2008 International Business. Competing in the global Marketplace McGraw-Hill Irwin (New York, USA)

Suggested Chapters: 1,2,3, 12, 14, 15, 16, 17 (including examples and business cases)

Learning assessment

Participation in discussions, doing an individual or group assignments and their presentation; final written assignment + oral discussion on the topics covered by the project (attending students).
Oral exam on the book chapters suggested (non-attending students)

More information

Teams Code: 5wsdd3e