Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2020/2021
Belonging course: 
Course of Master's Degree Programme on FASHION, ART AND FOOD MANAGEMENT
Disciplinary sector: 
BUSINESS ADMINISTRATION AND MANAGEMENT (SECS-P/07)
Language: 
English
Credits: 
9
Year of study: 
1
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
72

Language

English

Course description

The course is designed to introduce students to strategic management and business models with reference to Fashion, Art and Food industries. The emphasis is on the way in which organizations attempt to create and sustain business models for value creation. The course is intended to provide the students with a pragmatic approach that will guide, also by case studies, to the development of business models.
Students:
- will know value creation processes in Fashion, Art and Food industries
- will know models and tools of strategic management;
- will be able to develop business models for Fashion, Art and Food companies
- will be able to realise synergies among business models of Fashion, Art and Food industries.

Prerequisites

Business administration.

Syllabus

The firm's success and the value creation process. The strategic formula and the business models. The firm strategies. The competitive environment. The business strategies. The portfolio strategy. The financial strategy. The resources strategy. The boundaries strategy. The sustainability strategy. The business model innovation. Strategic analysis tools. The business models of Fashion, Art and Food companies. The synergies among Fashion, Art and Food. Case studies.

Teaching Methods

Lectures, tutorials and case studies.

Textbooks

Teaching materials.
Slides with additional material are available on e-learning portal
Additional suggested readings will be provided during the course

Learning assessment

The assessment of expected learning outcomes will take place in several ways and at different times. Specifically, learning outcomes will be verified in itinere through training tests based on: Tests aimed at knowledge assessment; Case studies, aimed at skills assessment. At the end of the course the expected learning outcomes will be verified by an oral exam. Depending on the number of enrolled students, the module coordinator should provide a preliminary written test consisting of questions and exercises. The successful written test will allow students to have access to the oral exam.

More information