Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
Belonging course: 
Course of Bachelor's Degree Programme on ECONOMIA E MANAGEMENT
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Year of study: 
First Semester
Hours of front activity: 



Course description

Knowledge and understanding
The student must demonstrate knowledge of the main management techniques of the various company functions as well as those knowledge related to the integration of activities in the value chain. The student will also have to acquire a specific understanding of the models and concepts underlying strategic planning and knowledge and understanding of quantitative tools for strategic choices. Thanks to these skills, the student will be able to understand the principles of management and the operating logic of companies in the current competitive and market contexts. You will also understand the determining factors for achieving competitive advantage.
Ability to apply knowledge and understanding:
The student must demonstrate the following four skills: analysis of environmental dynamics and their effects on business activity; application of management knowledge to the analysis of concrete cases; planning of strategic choices; application of the operational logics of the corporate functions thanks to the knowledge of the operating dynamics of companies and markets.
Autonomy of judgment: The student must demonstrate that he can select suitable approaches and tools for the solution and presentation of business cases by critically using the conceptual and operational tools learned, developing personal knowledge processing skills. You must also demonstrate that you are able to independently identify the specific problems of the different management situations to be analyzed, which vary from sector to sector and also from company to company.
Communication skills: The student must demonstrate the ability to communicate the acquired knowledge clearly and comprehensively, both in written and oral form. You must have the ability to use appropriate technical language, using the Italian and English terminology that is used in the discipline of management; she must also develop synthesis skills in the written and oral presentation of the topics.
Learning skills: The student must demonstrate the ability to acquire a specific study method for different fields, the ability to self-assess their management skills, the ability to apply knowledge to concrete cases, acquire the ability to use sources in English, ability to autonomously deepen the knowledge acquired, knowing how to identify pertinent and relevant bibliographic references for the area under study; you must also demonstrate the ability to link the knowledge acquired in different disciplinary fields.


The course is aimed at students of Bachelor Degree in Economia e Commercio and requires that students have a basic knowledge of Microeconomics and Business Administration.


The main topics are: the analysis of Porter’s Value Chain primary activities: operations, logistics, marketing; the analysis of Porter’s Value Chain support activities: organization, human resource management, technology management, finance.
The course is divided into 4 units, as follows:
Unit 1 (10 hours): Introduction to the course and in-depth study of the link between business and the environment, the relationship between the company and its reference sector and the evolution of industrial paradigms and the emergence of new business models.
Unit 2 (24 hours): Analysis of the main study models and analysis of the internal environment of the company, with particular reference to the existing integration between the company functions, to the choice of a correct business organization and, finally, to the setting up an effective production and logistics function.
Unit 3 (24 hours): The determinants to consider and the models to be implemented for a correct strategic, financial and marketing planning process, with particular reference to the levers that most characterize the business model of the company.
Unit 4 (14 hours): Exercises and exam simulations.

Teaching Methods

The course will be organized in lectures. To encourage learning, students are invited to view the material on the e-learning platform.
The theoretical topics will be supported by the presentation of case studies that can be illustrated orally by the teacher, students' in-class reading and commentary of scientific articles, or through the in-class presentations by entrepreneurs and managers.
The lectures will be supported by the projection of slides in the classroom but also by the vision of films that show in practice the functioning of particular companies.


Calvelli A, Genco P. (2018), Fondamenti di gestione strategica delle imprese, Giappichelli


Dezi L., L'impresa. CEDAM, Padova.

Learning assessment

All students will undertake a test examination, articulated in a written test consisting of open questions on the topics of the program, and an oral exam.
The written assignment consists of 8 "closed" MCQs questions and 2 open questions on the topics of the program. The MCQs seven questions will be awarded with 2 or 3 points score, depending on the question complexity. The open question will be awarded (at maximum) with 5 points score. The test will last 50 minutes.
The oral exam can only be accessed by those who have at least received a written evaluation of 18. Oral examination is compulsory.
The vote in 30/30 will be the result of the two tests.

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