The student needs to demonstrate that he understands the management principles and operating logic of companies in today's competitive and market contexts; he needs also know the main management tools, both from a strategic and operational point of view, and understand the determining factors for achieving the competitive advantage. Ability to apply knowledge and understanding
The student needs to demonstrate that he can apply the knowledge acquired in different operational contexts: in particular, he must know how to apply the management principles in relation to companies operating in different business sectors and in the presence of different operating conditions, demonstrating that he can apply the principles and management tools in a contextualized and flexible way.
The student must demonstrate that he / she has the ability to critically use the conceptual and operational tools learned, developing personal knowledge processing skills; he must also demonstrate that he can independently identify the specific problems of the various management situations to be analyzed, which vary from sector to sector and also from company to company.
The student must demonstrate the ability to communicate the acquired knowledge clearly and comprehensively, both in written and oral form. Must have the ability to use appropriate technical language, using the Italian and English terminology that is used in the management discipline; he must also develop synthesis skills in the written and oral presentation of the topics.
The student must demonstrate the ability to autonomously deepen the knowledge acquired, knowing how to identify relevant and relevant bibliographic references for the field being studied; it must also demonstrate the ability to link knowledge acquired in different disciplinary fields.
The course is aimed at students of the Bachelor's Degree in Business Economics and requires that learners have learned the basic contents of microeconomics and business economics.
The contents of the course can be divided into 4 blocks of lessons, the duration of which depends on the degree of preparation of the students and on the level of assimilation of the progressively addressed topics that they show they have. The 4 blocks of lessons have the following articulation and average duration: 1st block - Management principles and theoretical approaches (6 hours): The main theories on business purposes. The concept of maximizing profit. The theory of shareholders and stakeholders The block - The value chain and value-generating activities (36 hours): The purposes of the model, the criticisms of the model. Primary activities: Inbound and outbound lost goods, production activities, marketing and after-sales services. Support activities: Human resource management, infrastructural activities - finance and organization, Technology and innovation management, procurement. lii bloc -Analysis of the internal environment and the external environment (15): Analysis of the macro environment and its subsystems. Micro environment analysis: ASA, sector, strategic groupings. The model of extended competition. Analysis of the internal environment: resources and skills. Characteristics of distinctive skills. Block IV - Corporate and competitive strategies (15 hours): the role of resources and skills for competitive advantage; competitive strategies; cost leadership, differentiation and focus; development strategies
The main topics covered in the course will be: the aims of the company, the analysis of the macro and the micro environment, the analysis of the primary activities of the value chain: production, logistics, marketing and after-sales services, the analysis of value chain support activities: human resource management, organization, technology management, procurement, finance; the analysis of competitive strategies, the analysis of corporate strategies.
-Calvelli A, Genco P .. (2018), Fondamenti di gestione strategica delle imprese, Giappichelli
-Calvelli A, Genco P .. (2007),Elementi di Economia e Gestione
delle Imprese. Enzo Albano Editore, Napoli
Extra documents to be found on the teacher page and on the Moodle platform
All students (both course attendees and non- course attendees) will have to take an exam. The exam will consist of two tests: written and oral. The written task consisting of 8 open questions on the topics of the program, each question will be scored 4 points for the first 7 questions and 2 points for the last, the test will last 90 minutes. The oral interview which can be accessed only by those who have obtained at least 18 of the written test. The oral exam is compulsory for those who have obtained an assessment from 27 to 30, optional in other cases. The mark, out of thirty, will be the result of the two tests. The exam will take place at the end of the course in the ordinary sessions and will cover the whole program. The assessment criteria of the degree of learning refer to the understanding of the topics envisaged by the study program, to the communication skills in both written and oral form, including the ability to use an appropriate language proper to the management discipline, to the synthesis ability and critical analysis.