Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2020/2021
Belonging course: 
Course of Master's Degree Programme on MARITIME ECONOMY
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Language: 
Italian
Credits: 
9
Year of study: 
1
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
72

Language

Italian

Course description

The course aims to provide theoretical, conceptual and instrumental knowledge concerning the strategic management of the main types of companies in the meta-sector of blue economy (for example, shipowners, port managers, terminal operators, tourism companies, shipbuilders, etc.).

Expected learning outcomes.
Knowledge and understanding: the student must demonstrate to understand the problems related to strategic management with reference to the competitive environment of the blue economy sector.
Ability knowledge and understanding: the student must demonstrate the ability to apply the knowledge acquired in the solution of real problems of strategic and operational management, such as problems in freight / people transport, the selection of a port to serve, the choice of target segments in ship building. To this end, the teacher will illustrate various business cases during the lessons for attending students, or at the reception for non-attending students.
Making judgments: the student must demonstrate the ability to study in depth the acquired knowledge independently, managing to apply them even in contexts that are not specifically proposed, evaluating the main critical processes in management and identifying analysis methods to solve the problems.
Communication skills: the student must be able to respond clearly, cogently and comprehensively to the questions formulated during the oral exam, correlating the study of critical business processes with the adoption of the relevant managerial analysis tools, as well as the discussion of case studies identified as best practices.
Learning skills: the student must demonstrate a good learning ability and be able to deepen his / her knowledge on relevant bibliographic references relevant to the field under study. He must be able to analyse and evaluate complex situations.

Prerequisites

BASIC KNOWLEDGE OF MANAGEMENT.
The topics are essentially those provided by the first level management area courses offered by the university. For students coming from different degree courses, an integration will be made available which includes precise bibliographic references of texts that deepen the business management. Fundamental concepts are: the analysis of critical processes, the determinants of competitive advantage, the customer-driven approach, profit orientation, strategic and operational management.

Syllabus

BOOKS
• Midoro, R., Parola, F. (2014). Le strategie delle imprese nello shipping di linea e nella portualità: dinamiche competitive e forme di cooperazione. Franco Angeli Editore, Milano (Capp. 1-10)
• Risitano M., Sorrentino A. (2018), Strategie di marketing dei territori e ruolo dei mega eventi. Il caso Napoli, Giappichelli Editore, Torino (ISBN/EAN 978-88-921-7529-7) (Cap. 2 – pp. 41-81)

PAPERS
• Parola, F., Pallis, A. A., Risitano, M., & Ferretti, M. (2018). “Marketing strategies of Port Authorities: A multi-dimensional theorisation”. Transportation Research Part A: Policy and Practice, Vol. 111, pp. 199-212 (ISSN: 0965-8564);
• Risitano M., Sorrentino A., Quintano M., (2017), “Understanding the role of the service experience in the cruise industry”. International Journal of Tourism Policy, Vol. 7, n. 4, pp. 289-308 (Print ISSN: 1750-4090 Online ISSN: 1750-4104)
• Ferretti, M., Parmentola A., Parola, F., Risitano, M., (2017), “Strategic monitoring of port authority activities: proposal of a multi-dimensional digital dashboard”, paper Production Planning & Control: The Management of Operations, Vol.28, N. 16, pp.1354-1364 (ISSN 0953-7287);
• Risitano M., Parola F., Ferretti M., Turi A. (2017) – “Green practices in Port Authorities: A multiple case study”, Mercati e Competitività, Vol.3, pp. 127-145 (ISSN 1826-7386);
• Parola F., Risitano M. Ferretti M., Panetti E. (2017) - “The drivers of port competitiveness: a critical review”, Transport Reviews: A Transnational Transdisciplinary Journal, Vol. 37, n. 1, pp. 116-138 (ISSN: 0144-1647 - Print; 1464-5327 - Online), (DOI: 10.1080/01441647.2016.1231232);

(Suggested Reading - Background of Strategic Management for Blue Economy Companies)
Sicca L. (2003), La gestione strategica d’impresa, CEDAM, Padova
Cap. 1 (tutto) – Par. 3.1 (3.1.1 – 3.1.2 – 3.1.3) – Par. 5.2 (5.2.1) – Par. 5.3 (5.3.1 – 5.3.2) – Par. 5.4 (5.4.1 – 5.4.2 – 5.4.3 -5.4.4)

The course named “Management for Blue Economy Companies” allows to study in depth the strategic and operational management of companies. In the current competitive scenario, there is an increasing relevance of a strategic approach to the management of organizations (public and / or private) in this industry.
Therefore, the training module is structured in two parts: a. a first part, which introduces the reference of the blue economy industry and the strategic management models; b. a second part, which "verticalizes" selected critical processes in the management of the main types of companies in the sector.

PART ONE
1.1. The meta-sector of the blue economy (4 hours).
1.2. Introduction to strategic management (20 hours).

SECOND PART
2.1 The competitive context of freight transport (cargo shipping): focus on the container business (24 hours).
2.2 Cruise Shipping: customer driven orientation (6 hours).
2.3 The role of the Port Authority in the management of port areas (6 hours).
2.4 Costal Tourism: actors, processes, relationships (6 hours)
2.5 Management of port concessions: terminal operators (6 hours)

Teaching Methods

The course will be organized in lessons, analysis and discussion of business cases, project works.

Textbooks

BOOKS
• Midoro, R., Parola, F. (2014). Le strategie delle imprese nello shipping di linea e nella portualità: dinamiche competitive e forme di cooperazione. Franco Angeli Editore, Milano (Capp. 1-10)
• Risitano M., Sorrentino A. (2018), Strategie di marketing dei territori e ruolo dei mega eventi. Il caso Napoli, Giappichelli Editore, Torino (ISBN/EAN 978-88-921-7529-7) (Cap. 2 – pp. 41-81)

PAPERS
• Parola, F., Pallis, A. A., Risitano, M., & Ferretti, M. (2018). “Marketing strategies of Port Authorities: A multi-dimensional theorisation”. Transportation Research Part A: Policy and Practice, Vol. 111, pp. 199-212 (ISSN: 0965-8564);
• Risitano M., Sorrentino A., Quintano M., (2017), “Understanding the role of the service experience in the cruise industry”. International Journal of Tourism Policy, Vol. 7, n. 4, pp. 289-308 (Print ISSN: 1750-4090 Online ISSN: 1750-4104)
• Ferretti, M., Parmentola A., Parola, F., Risitano, M., (2017), “Strategic monitoring of port authority activities: proposal of a multi-dimensional digital dashboard”, paper Production Planning & Control: The Management of Operations, Vol.28, N. 16, pp.1354-1364 (ISSN 0953-7287);
• Risitano M., Parola F., Ferretti M., Turi A. (2017) – “Green practices in Port Authorities: A multiple case study”, Mercati e Competitività, Vol.3, pp. 127-145 (ISSN 1826-7386);
• Parola F., Risitano M. Ferretti M., Panetti E. (2017) - “The drivers of port competitiveness: a critical review”, Transport Reviews: A Transnational Transdisciplinary Journal, Vol. 37, n. 1, pp. 116-138 (ISSN: 0144-1647 - Print; 1464-5327 - Online), (DOI: 10.1080/01441647.2016.1231232);

(Suggested Reading - Background of Strategic Management for Blue Economy Companies)
Sicca L. (2003), La gestione strategica d’impresa, CEDAM, Padova
Cap. 1 (tutto) – Par. 3.1 (3.1.1 – 3.1.2 – 3.1.3) – Par. 5.2 (5.2.1) – Par. 5.3 (5.3.1 – 5.3.2) – Par. 5.4 (5.4.1 – 5.4.2 – 5.4.3 -5.4.4)

Learning assessment

The student evaluation is based on an oral (and/or written) exam in order to assess the achievement of the educational objectives by the student. To analyse the acquisition and learning depth of managerial knowledge, the adoption of analysis tools and the resolution of business cases is evaluated during the exam.
The vote assigned is expressed in thirtieths.

More information

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