The course aims to provide basic knowledge on management processes, through the analysis of the components which, in themselves and in their interdependence, constitute the "enterprise." The study program will allow the student to know the principles and criteria of the strategic and operational management of the business, the crucial factors of each business function, the determinants of the competitive advantage in today's industrial contexts.
EXPECTED LEARNING RESULTS
Knowledge and understanding skills
The student should demonstrate to understand the management principles and business logic in the current competitive and market contexts; He must also know the main management tools, both strategically and operationally, and understand the key factors for achieving competitive advantage.
Ability to apply knowledge and understanding
The student should be able to apply the acquired knowledge in different operating contexts: in particular, he must be able to apply management principles in relation to companies operating in different fields of activity and under different operating conditions, demonstrating how to apply the management principles and tools in a contextualized and flexible manner.
The student should demonstrate to use the conceptual and operational tools learned in a critical manner by developing knowledge-processing skills; He should be able also to identify the specific issues of the different management situations, varying from sector to sector and also from enterprise to enterprise.
The student should demonstrate the ability to communicate clearly and comprehensively the acquired knowledge, either in written form or in oral form. He should have the ability to use the appropriate technical language, using the Italian and English terminology used in the management discipline; He must also develop synthesis skills in the written and oral exposition of the topics.
The student should demonstrate the ability to study in an independently manner, knowing how to find bibliographic references relevant to the scope of study; He should also demonstrate the ability to link the acquired knowledge in different disciplines.
The knowledge of the basic tools of general mathematics (cartesian coordinates, equation of a line, derivatives) and accounting (balance sheet and income statement, break-even point) is necessary for an understanding of the analytical aspects of the course. It is necessary that the student has well learned the basic knowledge provided in the business administration and it is desirable that the student have the basic knowledge of macroeconomics.
Course contents can be divided into three blocks of lessons, whose duration depends on the degree of knowledge of students regarding the progressively faced arguments that they show to possess. The three blocks of lessons have the following content and average duration:
I° Block of lessons – Management Principles and Systemic Approach (10 hours):
The firm as a "system" and its equilibrium conditions; the concept of governance and management.
II° Block of lessons – Main Business Activities for Value Creation (30 hours):
The value chain and its primary and secondary activities, with particular reference to the functions: logistics, manufacturing, marketing, finance and organization.
III° Block of lessons – Corporate and Competitive Strategies (32 hours):
General and competitive environment analysis; internal environment analysis and role of the resources and competencies for the competitive advantage; development strategies and competitive strategies; determinants of the change processes of the firm.
The firm as a "system" and its equilibrium conditions; the concept of governance and management; the value chain and its primary and secondary activities, with particular reference to the functions: logistics, manufacturing, marketing, finance and organization; general and competitive environment analysis; internal environment analysis and role of the resources and competencies for the competitive advantage; development strategies and competitive strategies; determinants of the change processes of the firm.
The course is organized in traditional lectures, analysis of case studies proposed by the textbook and by the teacher, with extensive use of interaction between teacher and students. There is no provision for the use of the slides used during the course as they are designed and structured as a specific tool for supporting front lessons rather than as a stand-alone study material and disconnected from the lectures led by the teacher. On the other hand, supplementary and complementary study material is provided with respect to the contents given during the lessons, made available on the Moodle e-learning platform.
1. GENCO P. – CALVELLI A., Elementi di Economia e Gestione delle Imprese, Enzo Albano Editore, Naples, Italy, 2007 (except paragraphs: 3.1 – 3.2 – 3.3).
2. CAFFERATA R., Management in adattamento, Il Mulino, Bologna, Italy, 2014 (chapters: II, only paragraphs from 1 to 5 – III – VIII – IX).
The assessment is based on a written test and eventual subsequent oral exam, with no difference between students who follow the course and those who do not follow it. The criteria for assessing the degree of learning refer to the comprehension of the subjects covered by the study program, the communicative capacity in written and oral form, including the ability to use appropriate language, and the synthesis skills and critical analysis. The final vote is expressed in scale from 0 to 30, and is the result of an overall evaluation by the teacher, due to the abilities and the overall degree of knowledge demonstrated by the student. Students have the opportunity to see the correction of the written test independently of the vote obtained and to receive any clarification regarding the answers given to the questions of the test.