Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2020/2021
Teaching: 
Belonging course: 
Course of Master's Degree Programme on MARKETING AND INTERNATIONAL MANAGEMENT
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
6
Year of study: 
1
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
48

Language

ENGLISH

Course description

The Internationalization And Export Management course wants to Introduce students to international strategic planning and entry choices at both strategic and operative level.

Knowledge and understanding
students have to understand the basic step of international strategy, and of market analysis. At the end of the course, students will be able to understand the main issues connected to the interaction with stakeholders coming from different cultural contexts, and the organizational, cultural and cognitive barriers threats to face.

Applying knowledge and understanding
students will develop the capability to analyse foreign markets, decide the entry choice, verify the coherence between the factors behind the strategic decision to internationalize and the process. They will be able to identify the main instrument and apply the main instrument available and the institutional player that facilitate foreign market entry.

Making judgments
students need to develop the ability to interpret and critic theoretical models, and to decide the models and techniques, which are more useful in specific situations. They will be able to deal with internationalization strategies in non-familiar market and to choice the suitable mode of entry

Communication Skills
students need to be able to answer in a precise and reasoned way to the questions posed during the exam, using an appropriate vocabulary

Lifelong learning skills
to pass the exam, students need to demonstrate their capability to learn the different topics, and to discuss them also considering different and independently bibliographical resources. The student should also be able to apply his knowledge to real problem, making interdisciplinary connections with other related subjects.

Prerequisites

It’s useful that students have a basic knowledge of business management, and are familiar with strategy and value chain.

Syllabus

Although the length of each section depends on the background of the class, normally the content will divided into 3 different blocks as follows:

I block (16 hours):
Globalization and internationalization. Theoretical approaches of international business.
II block (24 hours):
The internationalization process (analysis of foreign markets, analysis of the risks connected to the entrance into the target market, entry choices, the effects of culture on international management). The management of risks of international firms.
III block (8 hours)
Case studies analysis and project works. Students are divided into groups. Each group has to define the internationalization strategy of a specific firm into a given foreign market. Students will show their analysis, highlight the main opportunities and risks, suggest an entry choice.

The course discusses the impact of globalization on international management and on international competition, strategy formulation, the process of firms’ internationalization, entry choices, the financial management of international firms.

Teaching Methods

The first part is characterized more by frontal lessons and discussions on cases, videos, and papers. The second part is dedicated to the project works.

Textbooks

Hill, International Business, Mc-Graw Hill Chapters: 1, 13, 14, 15, 16
Calvelli, A., & Cannavale, C. (2018). Internationalizing Firms: International Strategy, Trends and Challenges. Springer.
Additional reading will be provided during the course

Learning assessment

All students will undertake an oral exam and a final project work presentation.
Oral assignment will help to verify students’ capability to interpret the link between company’s international strategy and entry modes, to verify the communication capabilities in terms of the use of an appropriate vocabulary.
Final project work will help to verify the capability to apply knowledge to real problem, making interdisciplinary connections with other related subjects.
The vote in 30/30 will be the result of the two tests.
In itinere evaluation is provided weekly by providing an open debate on the subject performed and exercises.

More information