The objective of the course is to facilitate the understanding of project management. It responds to the need to have the knowledge and skills to tackle international projects in every application area.
The learning objectives of the course are:
Knowledge and understanding:
Understand the principles of project management and, in particular:
• understand and recognize project management terminology;
• understand the role and responsibilities of the project manager;
• know the interdependencies between project management processes and the impact that decisions in one area of knowledge can produce in other areas of knowledge;
• know the main contents of the PMI guide (PMBOK).
Particular emphasis will be placed on the tools for the optimization of diversity management, the functioning of networks for the development of innovation, the problems related to the design and implementation of innovation, the collection and understanding of data useful for marketing choices.
Ability to apply knowledge and understanding:
Develop ability to apply the knowledge acquired in different contexts from multiple perspectives (economic, social, cultural, etc.).
Develop ability to apply the principles and tools of project management to design and implement innovative processes..
Making judgments:
Identify the most important components for creating a more competitive international marketing strategy.
Critically examine various models
Communication skills:
Communicate effectively (by using an appropriate vocabulary) about marketing issues in group discussions, oral presentations and written reports.
Develop the ability to use an appropriate technical language.
Learning ability:
Develop the ability to autonomously deepen the acquired knowledge, knowing how to identify relevant bibliographic references.
Develop the ability to link the knowledge acquired in different disciplinary areas.
ITALIAN VERSION
