Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2020/2021
Belonging course: 
Course of Bachelor's Degree Programme on MANAGEMENT DELLE IMPRESE TURISTICHE
Disciplinary sector: 
ORGANIZATION STUDIES (SECS-P/10)
Credits: 
3
Year of study: 
2
Teachers: 
Cycle: 
Second semester
Hours of front activity: 
24

Language

Italian

Course description

The course aims to provide participants with in-depth knowledge on the theme of events that represent a highly topical issue in the leisure landscape. In fact, scholars and business operators recognize its growing weight in the policies of territorial development and tourism promotion. The ultimate purpose is to allow participants to acquire notions, knowledge and skills such that:
• being able to understand the advantages and disadvantages of practices aimed at effectively planning and managing events;
• being able to consciously apply the planning and management policies of events at any level of organizational analysis, micro (management of human resources or in general of the actors involved in the process of organization and management of events), meso (definition of models of organizational configuration for events), macro (adoption of a reticular approach with the formation of networks to plan, organize and manage events).
Overall, the course aims to create skilled professional figures in the analysis, planning, organization and management of events, focusing the attention on organizational dynamics capable of making events a lever for promoting the area and tourism in general.
The learning objectives of the course can be defined as follows:
1) Knowledge and understanding: The students must demonstrate that they have acquired a basic knowledge of the main notions and policies of planning and management of events, with particular attention to relational and conflictual dynamics, and to the themes of leadership and project management and event management, adopting a perspective organizational reading in order to identify and test tools and policies capable of planning and managing events effectively and efficiently for each actor involved (micro: event manager; meso: organization responsible for managing events; macro: network of organizations for events). The student must demonstrate the ability to grasp the interconnections between the different constructs and the different perspectives of analysis of the same, making use of the explanations of the topics illustrated and the stimuli given during the course, seminars and exercises.
2) Ability to apply knowledge and understanding: The student must be able to apply the notions learned to concrete cases and specific contexts, with concrete and current feedback in the tourism sector, in which the sub-segment of events arises, demonstrating the now complete and acquired knowledge and understanding of the fundamental principles of planning, organization and management of events. The exercises aim at developing and verifying these applicative skills.
3) Making judgments: The student must be able to express their point of view by taking argued positions according to scientific logic and personal intuition, appropriate and sustainable in relation to the topics covered by the course.
4) Communication skills: The student must be able to express himself with properties of language and awareness of his own emotional experiences, intelligible through paraverbal and non-verbal language.
5) Learning skills: The student must be able to build clear and comprehensive mental maps for each conceptual category included in the exam program in relation to the individual constructs relating to the study of the organization of events, using the nomenclatures characteristic of the discipline.

Prerequisites

FUNDAMENTALS OF BUSINESS ACCOUNTING (ECONOMIA AZIENDALE),
MICROECONOMICS (MICROCONOMIA)

Syllabus

The course is inspired by a theoretical and practical approach, focusing on the development of operational concepts and strategies that contribute to increasing the effective development of operational policies and practices, through which the manager, more precisely the event manager, can plan , organize and manage events effectively and efficiently by motivating and stimulating their collaborators and creating an effective and aware network of actors involved in the process of organizing and managing events.
The topics of the course can be traced back to two main classes:
1) The strategic importance of the organization and management of events in a perspective of promotion and development of the territory and tourism in general. The different levels of organizational analysis (micro, meso and macro) are investigated to allow the training of professional figures (event managers) capable of planning and managing events as a whole (recruitment and selection of staff dedicated to events, staff training, programming and planning of the entire event organization and management process, decision-making process for events, organizational and relational dynamics emerging between the organizations involved in the event organization and management process);
2) The approaches of project management and event management with focus on events.
3) The organization of events from the perspective of sustainability (sustainable events) and technological innovation (digital or virtual events).

Insights and critical issues in the organizational and management process of events with a focus on the design, planning, implementation and evaluation of events. Event management and poject management approaches for studying the events. The organizational approach for studying the events. Temporary organizations and events. Sustainable events and sustainable organizational process of events. Digital or virtual events: the process of digital transformation of events.

Teaching Methods

Lectures for developing students' ability to apply theoretical knowledge towards concrete situations. For this reason, the teacher will introduce the theoretical issues and he will ask at the students to actively participate to discussion, even though the presentation of cases or participation in simulations. Optionally, students can participate at the project work for analysing ad-hoc selected case studies.

Textbooks

Varriale L. (2008), L’organizzazione degli eventi. Giappichelli Ed. (Exept chapters 1-2-3).
Reading materials by teacher.

Learning assessment

The exam aims to verify the level of achievement of the previously indicated training objectives. The exam is divided into two parts, a written test consisting of 4 open questions of 5 points each and 1 open question of 10 points (max 30/30) and a compulsory oral exam (max 30/30), which will take place in different days. In detail, the written test is constructed by providing a question for each topic / part of the program, for example, the written test can be structured as follows: Question 1 "Describe the phases with relative criticalities of the organizational and management process of the events"; Question 2 "Event management and project management approach to the study of events: a synthetic comparison"; Question 3 "The organizational approach to the study of events: the main organizational configurations for events"; Question 4 "Temporary organizations and events", Question 5 "Sustainable events and sustainable organization of events: after an exhaustive explanation of the theme of sustainable events, describe the case of Sydney 2000". Therefore, the written exam includes questions aimed at verifying the autonomy of judgment and the critical spirit (25%), knowledge and skills in organizational matters (25%), as well as the respect and application of the fundamentals of the discipline. in fact, some application cases are also envisaged, ie case studies to verify the skills in applying the fundamentals of the same organizational discipline (50%). All those who pass the written test with a score of at least 18/30 take the oral exam. The time available for the written test is approximately one hour and it is not allowed to consult texts or use PCs and smartphones or other devices. The final grade includes the outcome of the two tests (written and oral), whose evaluation considers the efficiency of the methods used, the completeness and accuracy of the answers, as well as the clarity of presentation. Therefore, the written test and the oral test are intended to ascertain the knowledge and organizational skills relating to the phases of design, planning, implementation and evaluation of events, the event management and project management approach and the organizational approach. with temporary organizations for events, as well as sustainable and digital events. For the students it is possible to take an exam structured as described above on the topics of the course and will be considered for the purposes of the final evaluation if the student obtains 18/30 or a higher grade and if he completes the exam within the semester's sessions. in progress. Students who pass the exam will be able to take the oral exam on the topics under study. In summary, the method of verifying learning consisting of a double exam (written test and oral test) is aimed at assessing whether the student has knowledge and understanding of the topics and whether he has acquired interpretative competence and autonomy of judgment in the face of concrete cases.

More information

Seminar lessons will be held by colleagues and professionals in specific areas of study, in order to provide additional tools and insights into the topics covered during the course.