Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2020/2021
Belonging course: 
Course of Bachelor's Degree Programme on MANAGEMENT DELLE IMPRESE TURISTICHE
Disciplinary sector: 
AGRICULTURAL ECONOMICS AND RURAL APPRAISAL (AGR/01)
Credits: 
3
Year of study: 
3
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
24

Language

Italian

Course description

The aim of the course is to develop students skills and abilities in order to use the knowledge acquired in the field of Food marketing, tourism and sustainable development within firms, organisations and institutions of the agri-food sector. In particular, the course aims to transmit the following knowledge and skills.

Knowledge and understanding: student must demonstrate to understand the most important questions relating to Food Marketing and the characteristics of the main forms of tourism linked to agri-food sector.

Applying knowledge and understanding: student must demonstrate the ability to apply the acquired knowledge to practical cases. To this end, the teacher will follow students in applying theoretical knowledge to specific case studies, which will be identified during the course for student trainees, or within the teacher office hours even for not attending lessons students.
Making judgements: the student should be able to use the acquired knowledge also in an autonomous way, by also applying them to specific case studies.
Communication: the student must be able to present clearly a work that concerns the analysis of case studies that have been identified with the teacher, using an appropriate language to the topic, both in the written paper that oral presentation of the work.
Lifelong learning skills: the student must demonstrate a good ability to learn and deepen his/her knowledge on relevant references for the sector under investigation. This capacity is required also in order to carry out the specific insights that have been agreed with the teacher.

Prerequisites

Basic knowledge of microeconomics.

Syllabus

I module (3 credits):
The first module of the course aims to
develop knowledge and skills in reference to marketing strategies applied to the agri-food sector and typical agri-food productions:

• Agri-food marketing (4 hours)
• Food marketing strategies (4 hours)
• Promotion and communication strategies (4 hours)
• Green marketing in food (4 hours)
• The marketing of typical products (4 hours)
• Case study analysis (4 hours)

II module (3 credits):
The second module of the course aims to develop the following knowledge and skills especially in relation to the relationships between tourism, agri-food and marketing strategies:

• Agriturism (4 hours)
• Rural tourism (4 hours)
• Fishing tourism (4 hours)
• Enogastronomic tourism (4 hours)

The first module of the course analyzes the marketing strategies applied to the agri-food sector and to typical agri-food productions. The second module of the course explores the relationships between the agri-food system, Food Marketing and sustainable tourism.

Teaching Methods

The course is delivered through face-to-face lectures during which are analyzed all the program topics. Case studies of particular relevance will be studied in depth. These case studies are illustrated by the teacher and then they are analysed by student within specific seminars

Textbooks

Lecture notes by the professor. The course material is distributed in the classroom by the teacher and will be available, at the beginning of the course, on the e-learning platform.

For any communication: debora.scarpato@uniparthenope.it

Learning assessment

Verification of learning for students who have not attended the course
The verification is based on a written test. The test consists of 3 questions on all program topics. The grade is out of thirty: each question can be awarded a maximum of 10 points.
The questions of the written test are aimed at assessing: the knowledge acquired, the ability to critically elaborate and the ability to argue on the issues addressed in the program.
The evaluation of each question takes into account: the completeness and accuracy of the answers as well as the clarity in the presentation of the arguments. The final grade is given by the sum of the scores of the individual questions.
Cum laude may be awarded if the student shows a particular ability: to deepen the topics of the program; and/or in autonomy of judgment; and/or in communication skills. During the written test it is not allowed to consult texts and notes or use computer media (such as smartphones, tablets, PCs, etc.).
Time for the written test is 45 minutes. The votes are published on Esse 3 the next day. If the test is insufficient (less than 18 points) or the grade is not accepted, it is possible to see the task to analyze errors and inaccuracies, during reception hours.

Verification of learning for students who have not attended the course:
The verification is based on a written test and an oral test. The written test focuses on an open question about the program, with a duration of 20 minutes and can have a maximum grade of 10 points.
The questions of the written test are aimed at assessing: the knowledge acquired, the ability to critically elaborate and the ability to argue on the issues addressed in the program.
The evaluation of each question takes into account: the completeness and accuracy of the answers as well as the clarity in the presentation of the arguments. The final grade is given by the sum of the scores of the individual questions.
The oral exam is open to everyone. The oral exam consists in the presentation of a project work agreed upon with the teacher during the course which can have a maximum evaluation of 20 points. The vote, out of thirty, will be the result of the two tests.
The vote, out of thirty, will be the result of the vote obtained in the two tests. Cum laude may be awarded if the student shows a particular ability: to deepen the topics of the program; and/or in autonomy of judgment; and/or in communication skills. During the written test it is not allowed to consult texts and notes or use computer media (such as smartphones, tablets, PCs, etc.). Rehearsals will not be held on the same day. The votes are published on Esse 3. If the test is insufficient (less than 18 points) or the grade is not accepted, it is possible to see the task to analyze errors and inaccuracies, during reception hours.

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