Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2019/2020
Belonging course: 
Course of Master's Degree Programme on MARKETING AND INTERNATIONAL MANAGEMENT
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Language: 
Italian
Credits: 
9
Year of study: 
2
Teachers: 
Cycle: 
Second semester
Hours of front activity: 
72

Language

English

Course description

Knowledge and understanding abilities: students must show their ability in understanding the main issues in digital management.
Abilities to apply theoretical knowledge: Students must show their ability to design strategic processes for the implementation of digital management strategies.
Autonomous thinking: Students must be able to evaluate autonomously the key digital management processes and find the most appropriated methods to plan, implement and monitor them.
Communication abilities: students must be able to explain properly the main topics of digital management.
Learning abilities: students have to learn and update continuously the main topics of digital management.

Prerequisites

Students need to know basic knowledge and principles of “General Management”.

Syllabus

N.A.

Unit I: Introduction to the course (6 hours)
Unit II: Current trends in management (20 hours)
Unit III: New approaches for digital management (20 hours)
Unit IV: Applications of digital management (20 hours)
Unit V: Conclusions of the course (6 hours)

Teaching Methods

The course will be organized in frontal lectures and in-class exercises, also via the use of a simulation software. To encourage learning, students are invited to view the material on the e-learning platform. Theoretical arguments will be supported by the presentation of case studies and by corporate testimonials. Frontal lessons will be supported by slides but also by video footage. The analytical approaches are illustrated based on planning problems in practice and their understanding is deepened with case studies, simulations, etc. Moreover, specific management problems in applying these approaches are examined.

Textbooks

Management Information Systems: Managing the Digital Firm, 16th Edition
Kenneth C. Laudon, Jane P. Laudon, 2020, Pearson (only ch. 1, 2, 3, 10, 12, 14, 15)

More resources will be communicated at the begin of the course.

Learning assessment

The goal of the exam is to show the achievement by students of the just mentioned learning objectives. The exam is made out of 2 parts:
written exam (MCQs and open questions): In order to pass the exam students should receive a mark at least of 18/30. It is not possible to use PCs or smartphone during the exam.
oral exam. In order to pass the exam students should receive a mark at least of 18/30.

More information