Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2021/2022
Belonging course: 
Course of Master's Degree Programme on MARKETING AND INTERNATIONAL MANAGEMENT
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
3
Year of study: 
1
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
24

Language

Italianand English

Course description

This module aims at developing students’ cultural competence with regard to specific Asian emerging countries, and to understand in depth the impact of values and beliefs on entrepreneurship and business activities.
At the end of the course, students will be able to understand the challenges connected to cross-cultural management, and to understand the necessity to adapt to different markets. They will develop the capability to understand how cultural values impact on entrepreneurial orientation, management, and international cooperation.
Students will develop the ability to apply models in a critical way, in order to implement effective negotiation techniques and communication, and to work in multicultural team. Students who complete all the course will develop the ability to look for information indepentely, and to recognize valuable resources for their researches. At the end, they will be able to apply their knowledge to the analysis of specific situation, and to solve specific managerial and marketing challenges.
With regards to communication, thanks to project work, they will be able to build up a presentation and to synthetically present the results of their analysis both in Italian and English.

Prerequisites

The course is addressed to master students in management. Students need to have basic knowledge in marketing and management, and also basic knowledge in International management would be appreciated.

Syllabus

The program of 9 ECTS (this is the second module) is the following. LANGUAGE
Lessons will be both in English and Italian
according to the topic and to the linguistic level of attending students. Project works will be developed in teams and presented in Italian or English according to students' preferences. Some lessons will be dedicated to exercises and discussions on specific topics.
LEARNING OBJECTIVES
The course aims at developing students’ cultural competence. In a globalised environment, firms have to produce and compete in very different countries, where culture can pose huge barriers to the effectiveness of inter-firms relationships, and also marketing practices. Firms need managers able to understand the challenges deriving from cultural differences, and able to manage cultural diversities.
At the end of the course, students will be able to understand the challenges connected to cultural distance, and cultural diversities, to understand the necessity to adapt to different markets, and the implications of cultural diversities with regards to management and marketing.
Students will develop the ability to apply models in a critical way, in order to implement effective negotiation techniques and communication, and to work in multicultural team. The will develop the ability to look for information indepentely, and to recognize valuable resources for their researches. At the end, they will be able to apply their knowledge to the analysis of specific situation, and to solve specific managerial and marketing challenges.
With regards to communication, thanks to project work, they will be able to build up a presentation and to synthetically present the results of their analysis both in Italian and English.
The course will analyse the following topics: the strategic role of cultural competences; the diversity management; the main models of cross-cultural management; the relationship between country culture and business culture; the basic assumptions and the role of religion; an analysis in depth of Asian emerging countries.

Reading of this module:
Calvelli A., Cannavale C. (2013), Competenze Culturali e Internazionalizzazione delle Imprese (Chapters 5, 6, 7).

Alternatively for those who want to study in English: lecture notes which students can download from the elearning page of the course.

The module is dedicated to the impact of culture on entrepreneurship and on the internationalization strategies towards emerging countries.

Teaching Methods

The course will be organised in lessons, discussions of papers and project works. lessons will be both in English and Italian according to the topic and to the langustic level of attending students. Project works will be developed in teams and presented in Italian or English according to students' preferences. Some lessons will be dedicated to exercises and discussions on specific topics. If the COVID emergency continues, part of the lessons will be online.
Students are divided into groups to elaborate an analysis of one specific context and particularly of the effects that local culture can have on the entrance of foreign firms. Students present their analysis and the possible solutions to the highlighted problems.

Textbooks

SUGGESTED READINGS
Calvelli A., Cannavale C. (2013), Competenze Culturali e Internazionalizzazione delle Imprese (Chapters 5, 6, 7).
Alternatively for those who want to study in English: Lecture notes which students can download from the elearning page of the course.

Learning assessment

The evaluation of this module is based on the project work. For non attending students, the topic will be part of the written exam.

More information

Lessons will be both in English and Italian according to the topic and to the linguistic level of attending students. Project works will be developed in teams and presented in Italian or English according to students' preferences. Some lessons will be dedicated to exercises and discussions on specific topics.

Mutuazioni