Università degli Studi di Napoli "Parthenope"

Teaching schedule

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Second semester
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Course description

Knowledge and understanding:
the student must demonstrate to understand the problems related to the fundamental steps of international strategic planning, to define and evaluate target markets and to understand the risk dynamics connected to the management of international activities. Students must also be able to recognize and understand the challenges associated with interacting with stakeholders from different cultural backgrounds. Thanks to these skills the student will be able to understand the operating logic of companies in current competitive contexts.

Ability to apply knowledge and understanding:
the student must be able to apply the knowledge acquired relating to the analysis of foreign markets also through the exploratory study of specific cases that the teacher will illustrate during the course or at the reception for non-attending students. The student must have the ability to analyze international environments for the correct implementation of internationalization strategies.

Independent judgment: the student must demonstrate that he has developed a critical ability to evaluate opportunities and threats deriving from the choice to enter a foreign market, potential and risks of the methods of implementation, risks associated with the internationalization process. You must be able to demonstrate that you can select suitable approaches, strategies and tools for the solution and presentation of business cases.

Communication skills: the student must be able to clearly and comprehensively explain the main topics covered by the course and the final exam (written and oral). In addition, you must develop synthesis skills in the written and oral presentation of the arguments.
Learning skills: the student will be able to study and deepen the contents proposed by the teacher through the independent learning of further literature references from the socio-political, entrepreneurial and market areas in order to broaden knowledge. The student will be able to integrate previous knowledge and knowledge of the course by applying them to specific case studies. Finally, you must also demonstrate reasoning skills with other knowledge acquired in different disciplinary fields.


Prerequisites for students enrolled in the Master's Degree course in Administration, Finance and Business Consulting (AFCA). Furthermore, it is required that learners have learned the basic contents of Economics and Business Management.


The course deals with the study of the company in global markets and the different internationalization strategies applicable in different contexts

The course deals with the study of business in global markets.
The topics are grouped into 4 blocks:
Block 1 (12 hours): Introduction to the course for the development of knowledge in reference to the relationship between business and global markets. Driver of globalization, national differences in political economy, birth of global institutions and debate on cultural differences.
Block 2 (12 hours): Analysis of the existing integration between the global expansion strategy and the organization of the international company. structure in international business, foreign direct investments; profitability and profit growth; cost pressures and adaptation to local needs. Choice of international organizational architecture. Corporate culture in the global landscape.
Block 3 (12 hours): Entry strategies and strategic alliances - Operations and international business: Global production, outsourcing and logistics; Global marketing and R&D.
Block 4 (12 hours): Exercises, case studies, business games and exam simulations.

Teaching Methods

The teaching activity of the course is organized in lectures, testimonials, strategic simulations, meetings with representatives of the business world, specialists, professionals. In order to improve learning, students are invited to view the material on the e-learning platform.
The theoretical arguments will be supported by the presentation of case studies that can be illustrated by the teacher to encourage the interactive debate with students on the dynamics present in the various companies.


Hill, C.W. INTERNATIONAL BUSINESS - Economia e strategia internazionale: l'impresa nei mercati globali (2008). Hoepli Editore.

Learning assessment

All students (trainees and non-trainees) will have to take an exam. A Project work is foreseen for the students to verify the ability to identify and analyze the characteristics of international markets and plan an internationalization strategy based on the judgments on the characteristics of the target market and on the most appropriate entry methods.
The exam will be divided into two tests: written and oral.
The written test will consist of 6 open questions on the topics of the program, each question will be assigned a maximum score of 5 points. The oral exam will cover the whole program.

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