The course aims to provide basic knowledge on management processes, through the analysis of the components which, in themselves and in their interdependence, constitute the "enterprise." The study program will allow the student to know the principles and criteria of the strategic and operational management of the business, the crucial factors of each business function, the determinants of the competitive advantage in today's industrial contexts.
EXPECTED LEARNING RESULTS
Knowledge and understanding skills
The student should demonstrate to understand the management principles and business logic in the current competitive and market contexts; He must also know the management techniques of the various company functions and their integration within the value chain. He must also develop knowledge about the basic models and concepts of strategic planning, as well as the main quantitative tools to support strategic choices.
Ability to apply knowledge and understanding
The student must demonstrate that he knows how to apply the knowledge acquired in different operational contexts: in particular, he must know how to adopt management principles in the analysis of concrete cases, identifying the environmental dynamics and their effects on the activity of the specific company, in the context of the strategic choices planned. He must also know how to apply the operational logic of the company functions on the basis of a full understanding of the functioning of companies and of the current competitive markets. In summary, he must develop the ability to apply the principles and tools of strategic and operational management in a contextualized and flexible manner.
The student must demonstrate the ability to critically use the conceptual and operational tools learned, developing skills in personal knowledge processing; he must also demonstrate the abilty to independently identify the specific problems of the various management situations to be analyzed, which vary from sector to sector and also from company to company, and the consequent approaches and tools for their resolution.
The student should demonstrate the ability to communicate clearly and comprehensively the acquired knowledge, either in written form or in oral form. He should have the ability to use the appropriate technical language, using the Italian and English terminology used in the management discipline; He must also develop synthesis skills in the written and oral exposition of the topics.
The student must demonstrate the ability to adopt a study method consistent with the different fields, independently deepening the knowledge acquired, knowing how to identify pertinent and relevant bibliographic references for the subject of study, even in English. He must also demonstrate the ability to self-evaluate and link the knowledge acquired in different disciplinary fields, and to know how to apply them in relation to concrete cases.
The knowledge of the basic tools of general mathematics (cartesian coordinates, equation of a line, derivatives) and accounting (balance sheet and income statement, break-even point) is necessary for an understanding of the analytical issues of the course. It is necessary that the student has well learned the basic knowledge provided in the business administration and it is desirable that the student have the basic knowledge of macroeconomics.
Course contents can be divided into three blocks of lessons, whose duration depends on the degree of knowledge of students regarding the progressively faced arguments that they show to possess. The three blocks of lessons have the following content and average duration:
I° Block of lessons – Management Principles and Systemic Approach (10 hours):
The firm as a “system” and the conditions of equilibrium; the purposes of the firm; strategic decisions and operational decisions; the business-environment relationship.
II° Block of lessons – Main Business Activities for Value Creation (30 hours):
The representation of the company as a value chain; primary and support activities that generate value.
III° Block of lessons – Corporate and Competitive Strategies (32 hours):
Analysis of the general external environment and the competitive environment; analysis of the internal environment and the role of resources and skills for the purposes of competitive advantage; development strategies and competitive strategies; the “change” process between innovations and resistances.
The firm as a “system” and the conditions of equilibrium; the purposes of the firm; strategic decisions and operational decisions; the business-environment relationship; the representation of the company as a value chain; primary and support activities that generate value; analysis of the general external environment and the competitive environment; analysis of the internal environment and the role of resources and skills for the purposes of competitive advantage; development strategies and competitive strategies; the “change” process between innovations and resistances.
The course is organized in traditional lectures, analysis of case studies proposed by the textbook and by the teacher, with extensive use of interaction between teacher and students.
The slides used during the course will be made available, as well as any additional supplementary study material provided by the teacher.
1. GENCO P. – CALVELLI A., Fondamenti di gestione strategica delle imprese, Giappichelli, Torino, 2018.
2. CAFFERATA R., Management in adattamento, Il Mulino, Bologna, 2014 (capitoli: III – VIII – IX).
The assessment is based on a written test and eventual subsequent oral exam, with no difference between students who follow the course and those who do not follow it. The criteria for assessing the degree of learning refer to the comprehension of the subjects covered by the study program, the communicative capacity in written and oral form, including the ability to use appropriate language, and the synthesis skills and critical analysis. The final vote is expressed in scale from 0 to 30, and is the result of an overall evaluation by the teacher, due to the abilities and the overall degree of knowledge demonstrated by the student. Students have the opportunity to see the correction of the written test independently of the vote obtained and to receive any clarification regarding the answers given to the questions of the test.