Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2021/2022
Belonging course: 
Course of Master's Degree Programme on ECONOMIC, FINANCIAL AND INTERNATIONAL SCIENCES
Disciplinary sector: 
BUSINESS ADMINISTRATION AND MANAGEMENT (SECS-P/07)
Language: 
Italian
Credits: 
6
Year of study: 
2
Teachers: 
Cycle: 
First Semester
Hours of front activity: 
48

Language

Italian

Course description

The course aims to deepen the fundamental elements of corporate strategy and policy, both with regard to models and tools for strategic analysis, and the process by which strategic changes are developed. The course will be characterized by the search for a close connection
between in-depth study of the theoretical aspects and acquisition of skills by the student in understanding and solving the problems dealt with, through examples, cases and exercises. The student must demonstrate knowledge and understanding and use of the different models and tools
of strategic analysis.
Knowledge and understanding
The student will have to acquire knowledge capable of demonstrating, understanding and using the different models and tools of strategic analysis.
Ability to apply knowledge and understanding
The student must demonstrate that he is able to make the best use of the models and tools of strategic analysis.
Autonomy of judgment
The student will have to demonstrate that they have developed a critical ability to evaluate independently
the best way to resolve the issues dealt with within the corporate strategy.
Communication skills
The student will have to demonstrate that they have acquired skills in teamwork and in the presentation of the results of their analysis.
Learning ability
The student must be able to keep up-to-date by consulting both scientific and
professional.

Prerequisites

There is no formal prerequisite. The knowledge imparted in the teaching of Business Adimistration facilitate the understanding of the topics.

Syllabus

Educational objectives
The course aims to deepen the fundamental elements of corporate strategy and policy, both with regard to models and tools for strategic analysis, and the process by which strategic changes are developed. The course will be characterized by the search for a close connection
between in-depth study of the theoretical aspects and acquisition of skills by the student in understanding and solving the problems dealt with, through examples, cases and exercises. The student must demonstrate knowledge and understanding and use of the different models and tools
of strategic analysis.
Knowledge and understanding
The student will have to acquire knowledge capable of demonstrating, understanding and using the different models and tools of strategic analysis.
Ability to apply knowledge and understanding
The student must demonstrate that he is able to make the best use of the models and tools of strategic analysis.
Autonomy of judgment
The student will have to demonstrate that they have developed a critical ability to evaluate independently
the best way to resolve the issues dealt with within the corporate strategy.
Communication skills
The student will have to demonstrate that they have acquired skills in teamwork and in the presentation of the results of their analysis.
Learning ability
The student must be able to keep up-to-date by consulting both scientific and
professional.
Business success and strategy (2 hours). The company's strategic formula (2 hours). The business strategy (2 hours). The multi-business strategy (2 hours). The financial strategy (2 hours). The social strategy (2 hours). The resource strategy (2 hours). The operations strategy (2 hours). The organizational strategy (2 hours). The governance strategy (2 hours). The border strategy (2 hours). The competitive dynamics (2 hours). Change, strategy and company policy (1 hour). The strategic change (1 hour). Innovation in the strategic governance of the company (2 hours). Business strategy and change management (2 hours). The measurement of strategic performance (4 hours). The formulation and communication of the corporate strategy (2 hours). Strategic analysis tools (6 hours). Business cases (6 hours).

Business success and strategy (2 hours). The company's strategic formula (2 hours). The business strategy (2 hours). The multi-business strategy (2 hours). The financial strategy (2 hours). The social strategy (2 hours). The resource strategy (2 hours). The operations strategy (2 hours). The organizational strategy (2 hours). The governance strategy (2 hours). The border strategy (2 hours). The competitive dynamics (2 hours). Change, strategy and company policy (1 hour). The strategic change (1 hour). Innovation in the strategic governance of the company (2 hours). Business strategy and change management (2 hours). The measurement of strategic performance (4 hours). The formulation and communication of the corporate strategy (2 hours). Strategic analysis tools (6 hours). Business cases (6 hours).

Teaching Methods

Lectures, exercises, insights

Textbooks

Galeotti M., Garzella S. (2013), Governo strategico dell’azienda, Giappichelli, Torino

Learning assessment

The assessment of the expected learning outcomes will take place in different ways and at different times. Specifically, in itinere the learning outcomes will be ascertained through training tests based on the use of business cases, aimed at ascertaining the acquisition of the skills illustrated in the lectures. Students will be assigned a short period of time to carry out the test in order to stimulate candidates' ability to synthesize and the autonomy of judgment in selecting the most relevant information for the purpose of effective communication of the knowledge learned. For students, the evaluation can also be based on project work. Each group will prepare a power point presentation that will be presented to colleagues in 25 minutes. Each group will also be assigned an additional 10 minutes to answer the questions that emerge from the discussion. The evaluation of the group work expressed out of thirty will be averaged with the exam grade. At the end of the lessons, however, the expected learning outcomes will be ascertained with the performance of a written test and, at the discretion of the teacher or at the will of the student, further study through an oral test.

More information

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