Università degli Studi di Napoli "Parthenope"

Teaching schedule

Academic year: 
2022/2023
Partition: 
Cognomi A-D
Teaching: 
Belonging course: 
Course of Bachelor's Degree Programme on BUSINESS ADMINISTRATION
Disciplinary sector: 
MANAGEMENT (SECS-P/08)
Credits: 
9
Year of study: 
1
Teachers: 
Prof. POPOLI Paolo
Cycle: 
Second semester

Language

Italian

Course description

The course aims to provide basic knowledge on management processes, through the analysis of the components which, in themselves and in their interdependence, constitute the "enterprise." The study program will allow the student to know the principles and criteria of the strategic and operational management of the business, the crucial factors of each business function, the determinants of the competitive advantage in today's industrial contexts.

Prerequisites

The knowledge of the basic tools of general mathematics (cartesian coordinates, equation of a line, derivatives) and accounting (balance sheet and income statement) is necessary for an understanding of the analytical issues of the course. It is necessary that the student has well learned the basic knowledge provided in the business administration and it is desirable that the student have the basic knowledge of macroeconomics.

Syllabus

Course contents can be divided into three blocks of lessons, whose duration depends on the degree of knowledge of students regarding the progressively faced arguments that they show to possess. The three blocks of lessons have the following content and average duration:

I° Block of lessons – Management Principles and Systemic Approach (10 hours):
The firm as a “system” and the conditions of equilibrium; the purposes of the firm; strategic decisions and operational decisions; the business-environment relationship.

II° Block of lessons – Main Business Activities for Value Creation (30 hours):
The representation of the company as a value chain; primary and support activities that generate value.

III° Block of lessons – Corporate and Competitive Strategies (32 hours):
Analysis of the general external environment and the competitive environment; analysis of the internal environment and the role of resources and skills for the purposes of competitive advantage; development strategies and competitive strategies; the “change” process between innovations and resistances.

The firm as a “system” and the conditions of equilibrium; the purposes of the firm; strategic decisions and operational decisions; the business-environment relationship; the representation of the company as a value chain; primary and support activities that generate value; analysis of the general external environment and the competitive environment; analysis of the internal environment and the role of resources and skills for the purposes of competitive advantage; development strategies and competitive strategies; the “change” process between innovations and resistances.

Teaching Methods

The course is organized in traditional lectures, analysis of case studies proposed by the textbook and by the teacher, with extensive use of interaction between teacher and students.
The slides used during the course will be made available, as well as any additional supplementary study material provided by the teacher.

Textbooks

1. GENCO P. – CALVELLI A., Fondamenti di gestione strategica delle imprese, Giappichelli, Torino, 2018.
2. CAFFERATA R., Management in adattamento, Il Mulino, Bologna, 2014 (capitoli: III – VIII – IX).

Learning assessment

The assessment is based on a written test and eventual subsequent oral exam, with no difference between students who follow the course and those who do not follow it. The criteria for assessing the degree of learning refer to the comprehension of the subjects covered by the study program, the communicative capacity in written and oral form, including the ability to use appropriate language, and the synthesis skills and critical analysis. The final vote is expressed in scale from 0 to 30, and is the result of an overall evaluation by the teacher, due to the abilities and the overall degree of knowledge demonstrated by the student. Students have the opportunity to see the correction of the written test independently of the vote obtained and to receive any clarification regarding the answers given to the questions of the test.

More information

None